What not to do when you Re-Brand? (Re-branding)

By Jigyasa on Apr 2, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative...

7 Common Reasons for Re-branding and when not to Re-brand

By Jigyasa on Mar 31, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

Re-branding is a difficult decision. It involves lot of time, effort and money. That is why it need not be an instant decision, one need...

Brand Health: Myths & Measures

By Jigyasa on Jul 29, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Start-up Brands | 0 comments

Advertising your brand is managing it People often worry about the health of their brand without realizing the dimensions associated with it. A brand owner...

Microsoft Unveiled New LOGO! Is rebranding becoming Inevitable?

By Jigyasa on Aug 24, 2012 in Brand Strategy | 0 comments

Change is the only constant and progression is the way of life. Similarly, change & progression is the way of branding too. Microsoft, after successful...