Brand Promise – Need & Significance By Jigyasa on Aug 12, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments Defining a Brand Promise Brand Promise is the statement which a brand gives directly to the audience. The statement that works as a commitment is... Read More
Big Branding Mistakes By Jigyasa on Mar 8, 2013 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it... Read More