Alas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose. And with changing lifestyles – it is a must to observe – what we eat!

Organic Brands are increasing multi-folds. From what you keep in your living room to what you consume in a respective meal

Sustainability is the way of branding and it is great to see some of the Giant Brands taking the lead. The advertising is great – it touches heart and then the brands picking up informative advertising is the sustainable way. It makes a consumer ‘TRUST’ more, it makes a brand responsible, it shows that they are aware socially & environmentally.

Sustainability is future of branding. Though the very concept began from real estate industry, it was essential that the brands pick the very concept. The information flow has become simpler and the internet has made almost everything at the consumer’s desk. With the Google becoming an answer to almost all everyday queries, consumers get hooked to information as soon as the need/want arises.

The reason – why I thought to write about ‘Sustainable Ways of Brand’ is the adoption of informative ways of branding and in a bolder way, to reach straight to customer on the prime modes of communication.

Coca Cola took up the obesity issue in the prime time in a campaign named, ‘Coming  together’. Coca Cola has decided to come-up with new line of beverages called, better for you beverages which are believed to be Low or No Calories.

Though a little late but it is great that the Brands are coming out with marketing initiatives and product innovation. The awareness about chronic diseases such as obesity & diabetes has increased multi-fold in the last decade, the healthcare sector is coming out, the media is talking about it, and the corporate are launching fitness camps – the customer is AWARE & INFORMED. The customer has got access to timely information and that makes it all the more necessary – that these Brands talk about it.

The Coming Together campaign of Coca Cola got into the phase II with the premiere show American Idol, the competitor Pepsi too signed Beyonce – the pop singer for an endorsement deal. The idea is to link the brand to health & fitness. That means we can soon come across the new Cola Wars about Healthy Beverages. For the consumer – it is good and so is it for the Brand.

Next in line came McDonald’s which on the lines of Cola majors, is going to print & share the nutritive information on the packaging.  The Brand is still in the expanding mode in the Asian countries but the health organizations, the hospitals and the diabetic groups will surely make it a point that the ‘I m lovin it’ brand loyalists, love it more for the health food which shall still remain very affordable for one & all.

In a rather smart way, McDonalds had launched the new packaging with the nutritive information share in the form of QR codes. Though the brand, says it is done as a way to engage the customers, I would say it is a smarter way to reveal something and save something. Not many of its customer would be able to access the QR codes but the brand is doing the right thing. They are sharing the facts, making the consumer – an informed consumer. The brand plans to take the initiative worldwide throughout the year.