Startups taking the growth leaps and Businesses that are aggressive for expansion and outreach need these branding workshops! 

These workshops are all about facilitating the stakeholders to think clearly, and then disseminating the vision and plans of leadership teams to the executives and managers who are responsible for getting the job done.

A brand strategist or the fractional CMO is responsible for planning strategic function as per business goals and then ensuring execution to push the growth engine. These workshops are powerful for:

1. Creating an action plan as per the business goals.
2. Streamlining the structure and setting the priorities right.
3. Communicating the brand intent, process flow and at times even the KRAs for each brand team.
4. Explaining the Do’s/Dont’s to teams, these could be the digital teams for ORM or the Sales team who are selling the brand narrative/benefit on the field. 

Our CBS, Jigyasa Laroiya also takes these workshops for the entrepreneurship incubation centres and university programs. The following were clicked at National Marketing Conclave, Bhubhneshwar and another at a Startup Branding Workshop at Kalinga School of  Management. 

Also read – Brand Stories of 30TH FEB,