Wow! Social Media had allowed us to be brands quite easily. The boom is big and is growing. Earlier it was about websites – then it was about blogs and now just your profile, portfolio and fan strength. Boom! You are creating a brand. Your personal brand talking about you as an individual, showing your portfolio, sharing your thoughts with the world and guess what – few or several but you have followers. This sounds like Magic.

Even the word resume would sound obsolete very soon. The recruiters will check your credential on your network profiles. Will read up the recommendations, will scan your posts & updates and then would consider your profile. Your Personal brand is very much there for the world’s disposal.

While the rules of Branding are slightly different and sound complicated, the easy features of social network sites like Facebook actually make you work on your brand, on discovering yourself. They work like wizards and in between leave you to think and explore your personal brand. Most of the start-ups, self-employed people from designers to emcee’s have their personal brand pages on these sites but what matters is – the matter of the brand.

So while you create your brand, make sure that you are,

1. a. Presentable
2. b. Appealing & Approachable
3. c. Communicating without confusions

Warning:Social media has made it very easy to brand oneself, remember there is an influx; as everybody present there is creating a brand of him/her. You need to be careful about certain things:

Differentiate:

Keep note, that like you everybody is hooked to social networks and has a public page, blog, a catch line etc. So what matters is How Different you seem then others?

Consistency:

The idea to magic is consistency; the web is full of dead, obsolete pages. People create and forget passwords, they switch from one network to other and leaving the former profile go stale and hence unnoticed. So you need to work hard to be consistent so that your followers, friends or anyone else who is searching something relevant gets on to the right page.

Growth Plan:

Unlike product brands or individual brands, a personal brand can grow all the way through. So every person who is doing Personal Branding must have a growth plan. Sharing & Experience will come with evolvement of the personal brand. But one should always grow on the lines of value creation. That would make it more worthwhile.

So are you a Brand yet?

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