Wow! This one is great. Not only I am elated for India finally reaching a place in Olympic medal tally but I am also pleased to realize that now, we will get to see some fresh celebrity endorsements with some new faces for the India Advertising.

Currently it is Bollywood and Cricket which rule the celebrity endorsements arena. Any brand/product category, you will find them everywhere. From personal care to ball pens, from health supplements to technology – you will find Bollywood stars and cricket players across TV channels and selling almost anything.
With the increasing consumerism and the numerous manufacturers, it becomes a great difficulty for the marketer to make a place in the industry and to create a brand recall. And when ideas are not enough celebrity works wonders for an instant recall. Even the corporate are associating with these stars for their CSR initiatives and to have a sports encouraging image. This way they also get mileage as an organization which works for the upliftment of society and pulls in a great social image.
And with the bollywood stars and cricket becoming a regular, the Olympic champions will surely instill freshness on our television screens. Besides, these players do not charge as high as the cricketers or the cinestars, and with the agencies and corporate offering revisions quite happily – we can expect many more brands being endorsed by the heavyweights like Sushil Kumar & Yogeshwar Dutt as well as the super mommy brands being endorsed by our own superwoman Mary Kom. With a tally of bronze and silver, I hope the stars pin the Gold in the endorsements. The laurels are already fetching great deals to these and with greater and larger amounts as quoted by the agencies managing the likes of Sania Nehwal, Gagan Narang etc.
Of course they have all the reasons, these young Brands now stand for Perseverance and Trust, and a month back they were the stars who were struggling to shine. But now they are the ambassadors of India Shining who have left the mark in the world. The Brands certainly have some values and they have proved their mettle already. So shall we say now, Go for Gold.
The times is to check how far can they impact the India consumers and in what category? Will the agencies be able to create a larger than life image, or they too will get a makeover and create new style statements. Will we go and shop an extra bit for the love of Saina or Sushil?
Whatever the case may be with the brands but we surely love the sound of Rio 2012 and these BRANDS bring in a lot of positivity and hope about it.
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