NaKeD EnTrY

No it’s not a Cricket ground and neither a fashion parade story I am going to talk about. It’s about the Naked Communication Consultancy, which is all set to make an entry to our incredible nation India. For those of you who haven’t surfed through this week Brand Equity, it’s news.First thing which came to my mind is what is in the name? Naked Communication Consultancy is one of the ‘wildcard’ agencies which work more on the strategic side, which claims to go deeply in the customer insights then only executing the dreams which a marketer wants to sell to its customers. My first thought was, may be they are into some kind of media journalism focusing on Sting operations. May be I was thinking local that moment. The only reason I could thought of for their naming is to maintain a better Brand Recall. And I hope you will agree after reading here, briefly about Naked, the communication consultancy.

NaKeD Realities

Is there an overrun of advertising agencies in India? Still a little of them are worthy for the task at hand for a marketer. The questions as raised by Mr.Wilkins of Naked Communications are quite thought provoking.
He says, “You could ask senior clients what’s the difference between the top five media networks in the world, and they can’t come up with a single descriptor,” he argues.
He says there is a difference between the Marketing Consultancies and the Communication Consultancies, and present day client finds a specific job oriented agency a worthy organization to bet for or rather we should say to make a payment for. He too again is talking about the formula we popularly call Differentiate. The point is, how and how many agencies have actually been able to do so? Though he appreciates the challenging attitude of Indian Entrepreneurs, he also looks worried about the talent pool. The question is similar to what McKinsey had once pointed, it is not how many are available for placements, its all about how many are place able.
As of now, we welcome Naked Communication Consultancy to India and Good Luck for their talent hunt!!observations-learning-experience-insights