McDonald’s –The Joy of little things!

Disclaimer: The intentions behind the post are not to promote Junk food. The post is about the effective GLOCAL marketing strategy of McDonalds and consumer relevance created by the advertisement messages for its Indian market.We have been watching them create the magic like what a tinkle does to a child. A tinkle just reminds a baby that someone exists close and cares for the baby’s smile.

Look at the Mc Donald’s advertisements, they are just meant for reminders and sweet are the reminders that they make you fall in love with the brand and ultimately takes you to experience happiness. And believe me – they talk all. That too in everyone’s language. Excellent consumer research & communication design.

Remember the messages……..I am sure you all do. Let’s Recall few:

 

Bahamas TVC – that was meant for our grandparents – to tell them that we welcome you!

The College Gang TVC – Reminds you to celebrate little things and that’s possible in you pocket money.

The Latest TVCs – Oh! They are my favorites, very cost effective; they don’t ask the viewer for a prolonged attention and just leave the message that suggests celebrating little joys at McDonalds. And those little joys are – First Whistle, Being the 12th Man in the College Cricket team etc. And with every little communication they are eventually promoting the product range in Happy Price Menu. If the whistle copy talks about the ‘Aloo Tikki Burger’, the 12th man is shown sipping the ice tea.

As far as their Communication Strategy is concerned – I m lovin’ it!

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