Have you been to malls….? Do you enjoy or appreciate the mall decor and events at mall. The lavish lights on Diwali and the all pink n rosy decor on Valentines Day, the snow & Santa with rein-deers in the Christmas season……isn’t that all very beautiful like a big treat they offer to you. They make you feel special on a valentines day by throwing several contests and offering gifts for you and your beloved. There are several Lucky Draws on Diwali…events for gifting you an antique for your living room or the numerous discount coupons or just the decor to spread festivities in the air.

Have you ever felt left alone on the National Days. An ode to nation by spreading the national flag’s colors in the mall is what they do- is that all? Why there are no  offers…..made to the mall visitors? I think they should celebrate the Independence & Republic Day to an extent that each visitor shall feel pride of being Indian. We can always celebrate these days at mall and take pride in being an Indian citizen. Yes, despite knowing the lacunae in the system, the days are meant for celebrations.

Why limit these days – just to the Big Bazaar’s ways which amazingly is being followed by the other hypermarkets including the Easy Day from Bharti and Reliance Fresh. The SALE! SALE! SALE! factor is not a compensation as the consumer is aware of the End of Season sale..which almost nears Republic Day. Why do the real estate giants do not make it a big celebration day at their property? Why are they averse to the celebrations on these days of national importance?

 

Another startling fact is, the average Event Spend on the Independent & Republic Day is almost 4-10% of the event budgets  for Diwali, Christmas & Valentines.

This is a sad and thought provoking. Is it based out on Consumer Behavior or it is the way the Marketer leads the consumer??

Happy Republic Day – Say it Loud!

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