Why Get a Free Brand Audit for your brand?
- You are a CEO or a CMO and you are struggling to make a mark with relentless competition despite the better experience and expertise.
- Your consumers, workforce and stakeholders are informed, engaging and still look for relevance when it comes to the culture of competition brands.
- You struggle to establish a distinctive brand that resonates with an intended audience and does not come as overstated to the employees.
- You need help in fulfilling the gaps that are evident in your results but need clear actionables to work the system.
At 30TH FEB we are committed to provide strategic solutions that unlock the full potential of your brand.
Our Brand Audit Assessment, represents a meticulous and insightful approach tailored to address the specific needs of modern enterprises.
We simplify the questions around brand building through our audits to facilitate branding decisions for business owners, CMOs and brand teams.
What to Expect from Your Brand Audit?
Your free brand audit assessment goes beyond surface-level analysis and provides you with actionable insights and strategic recommendations to enhance your brand's performance and competitiveness.
Here's what you can expect when you request a free brand audit:
Gain Fresh Perspective
Gain a deeper understanding of your brand's touchpoints, audience perception, and market positioning. Our comprehensive assessment evaluates your current brand presence across various channels and identifies opportunities for improvement. By gaining a fresh perspective, you'll be equipped with the insights needed to navigate the ever-evolving market landscape with confidence.
Strategic Insights and Brand Touchpoint Evaluation
Align your brand's vision, mission, and values with the evolving needs of your customers. Our strategic insights highlight areas for growth and ensure that your brand resonates with both employees and customers, fostering long-term loyalty and engagement. By aligning your brand strategy with your target audience's expectations, you'll be better positioned to drive sustainable growth and success.
Customer Perception
The audit will help you understand how customers perceive your brand based on the assessment of your brand narrative and messaging. It provides insight on how you can create meaningful experiences that drive engagement and foster lasting relationships. Our brand audit empowers you to craft targeted marketing campaigns that resonate with your audience and drive tangible results.
Business Opportunity Identification and Action
Identify potential risks and vulnerabilities, and seize opportunities for growth. Our brand audit allows for proactive measures and actionable insights to tap into opportunities for growth. The audit findings will help you take proactive steps to mitigate risks and position your brand for success.
What Our Clients Say
Rajesh S Pothula
AVP Marketing - Clinion Inc
Hemant Jain
Experienced Change Manager
Yogita Dand
Chief Financial Planner at Svarassa Financial Planners, LLP
Mahesh K
Lakshay Gupta
Founder - Stealth Wealth Associates
Who will be auditing your brand?
Jigyasa Laroiya is an entrepreneur who loves to build brands. She started 30TH FEB in 2009 after learning the ropes of branding first as an intern with iContract (which was a part of JWT) and later at Alia Group, one of India’s largest pre-media agencies then.
Jigyasa loves writing. Brand Like A Pro is her first book. It offers pragmatic branding insights for entrepreneurs, marketers and business leaders. She is a passionate speaker on the topics of brand consulting and entrepreneurship and loves speaking to young students and fellow entrepreneurs and marketers.
She has audited brands for their positioning, social media, content and search that resulted in a growth of almost 3600%+ in first 3 weeks of deploying recommendations
Another fintech firm experienced a 180% jump in SEO rankings after applying the recommendations we shared for OnPage SEO and insights on their website content.
Here are some of the brands she has worked with,
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Wondering if this brand audit is for you or not?
For YOU, if
- Your business/brand has been making money for at least 2 years.
- You want to increase the pace of your business.
- You wish to carve out a USP for your brand in your domain.
- You are a traditional business that is planning to transition to the digital realm.
Not for YOU
- You are starting a business.
- You are looking for ideas on diversification/expansion.
- You are keen to boost sales.
- You are looking for a growth advisory or strategy.
- You are an entrepreneur or a C-suite executive looking for a personal brand strategy.
Here is what you’ll get as part of this audit
- Insights on Content Audits - to make it more relevant for your TG.
- Website Overview with detailed observations for up to 10 pages - so that you get a hang of your brand touchpoints.
- Brand Messaging Insights - to help you strengthen your brand USP.
- Detailed Observations on branding and how in-sync it is on all brand channels.
Basic
Brand Positioning and Identity Design
- Brand Positioning
- Brand – Customer Connection
- Brand Messaging on Website
- Brand Positioning and sub-brands if any
- Identity Design (Logo Branding + Brand Guidebook)
Content Audit
- Website - Headlines + Copy
- Website Content / Social Content Audit
- Website Blogs + Articles
Advanced
(includes actionable recommendations)
Brand Positioning and Identity Design
- Brand Positioning
- Brand – Customer Connection
- Brand Messaging on Website
- Brand Positioning and sub-brands if any
- Identity Design (Logo Branding + Brand Guidebook)
++ Advanced:
- We study, analyse and derive the brand messaging for new launches if any.
- This is important to understand the positioning and launch (or Rebranding) for your business and how to attract attention and maybe valuation in future.
Content Audit
- Website - Headlines + Copy
- Website Content / Social Content Audit
- Website Blogs + Articles
Also:
- Banner / Headlines
- To make sure the brand messaging is in-sync on all brand spaces – website, social, collaterals, apps etc
- Brand narrative, facts and figures and repurpose the brand narrative wherever required.
Search / Social Audit
- Social Profiles
- Business Listings
- Promoter Profiles - up to 03
- First Five Search Pages
- Technical SEO Audit
Implementation as a Strategic Growth Partner
Brand Positioning and Identity Design
- Brand Positioning
- Brand – Customer Connection
- Brand Messaging on Website
- Brand Positioning and sub-brands if any
- Identity Design (Logo Branding + Brand Guidebook)
++ Advanced:
- We study, analyse and derive the brand messaging for new launches if any.
- This is important to understand the positioning and launch (or Rebranding) for your business and how to attract attention and maybe valuation in future.
Also:
- Implementation of Recommendations as per findings
Content Audit
- Website - Headlines + Copy
- Website Content / Social Content Audit
- Website Blogs + Articles
Also:
- Banner / Headlines
- To make sure the brand messaging is in-sync on all brand spaces – website, social, collaterals, apps etc
- Brand narrative, facts and figures and repurpose the brand narrative wherever required.
Also:
- Copywriting, Content Writing and Messaging
Search / Social Audit
- Social Profiles
- Business Listings
- Promoter Profiles - up to 03
- First Five Search Pages
- Technical SEO Audit
Also:
- Social Media Calendars
- Content Calendar (SEO)
- Design Templates
Why Choose 30TH FEB for Your Brand Audit?
- We give you a clear path to growth by establishing gaps, growth parameters and go to strategy for brand growth.
- We deep dive into the branding strategy, positioning and perception of your brand.
- We revisit your internal and external brand collateral.
- We provide a holistic view of your brand from the brand, content, search, consumer and employee perspective.
Frequently Asked Questions (FAQs)
Got more questions, write to me.