Wondering as what the title has to say? Well, this one is about Digital Marketing & more precisely the quick adoption by the bollywood biggies. Yes, its official now, Bollywood is spending almost 15-20 percent of the total budget of digital marketing & promotions. While the spend ratio in bollywood has increased considerably, we are still behind the Hollywood where spend is almost 30 percent on more on digital promotions.Very scattered & that’s why risky mode, the idea here is how the budgets are utilized and how the TG is made to check that out. Just the online presence is not sufficient. The how of the online presence is a big question? With the advent of multiplexes and the blind race of better customer service – entertainment industry has taken the customer expectations to a next level. People today are booking tickets online, writing reviews and are discussing about the movie online. According to a report by Hungama Digital Media, 81% of the online population in India engages in social interactivity on the web, making it an ideal place for the movie marketers to woo the young audiences and promote the movie virally.

So who has made the difference?

Ghajini – With lots of Interaction by the way of official movie website, blogs and viral campaigns designed on the lines of Engagement Marketing. The website is still popular and can be visited at http://www.rememberghajini.com/

 

 

 

 

Love Aajkal – Saif Ali’s Khans first home production. The Provogue youth icon touched the nerve of the youth and invested around 3 Crores for online promotions. Digital games on Hungama to teaser ads on Orkut & Facebook, the promotions reached the mango people at right places. st on the Block…………..

 

3 Idiots

Yes, its awaited and coming up big time. Not only have they released the music online. They have even got an Idiots Academy and engaging you for not less then some half n hour. The site is – http://idiotsacademy.zapak.com/

Another hit on the Digital Platform is Twitter, yes the most popular English word of the year 2009 is even alluring the Bollywood Celebs and reigning results. Priyanka Chopra, Uday Chopra, Reteish Deshmukh are few popular names who are having a good space on twitter and have been promoting their all forthcoming movies through their regular tweets.

They have their Twitter teams to respond personally. They are running contests and giving out awards. Filmakers like Madhur Bhandarkar, Karan Johar etc have got their forums, discussions online and have been asking viewer response for the same.

So, we can say its tweeting time in Digital Marketing!
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