Recently came across a wonderful & quick read which I think is very useful for any brand assignment. Colors are all good but going for the most appropriate is a challenge. At some point of brainstorming, colors become the ultimate factor for any creative decision be it for a designer or a conceptualization team. Branding and Logo Design Colors go hand in hand. the overall brand building process also considers color specifications, the meaning each color depicts and how is it relevant to the Brand purpose.

Cymbolism is an interactive survey of color & word associations. The details of the same could be read here.

A detailed survey on Choosing Colors for your brand provides wonderful inputs. The same could be read at Usabilitypost.com