Crafting Unique Brands, Identities & Narrative through Brand Consultation Services
Think back to the early 2000s when the Vodafone pug became a household icon in India, symbolizing reliability and companionship with the memorable tagline, “Wherever you go, our network follows.” Or consider the whimsical ZooZoos, who captivated audiences with their quirky charm during the Indian Premier League (IPL).
Then there’s Amul’s enduring “Amul Girl,” who has been a beloved figure in Indian advertising for decades, providing witty commentary on current events while reinforcing the brand’s heritage. We also have the unmistakable identity of Zomato riders in their vibrant red jackets, embodying the brand’s promise of quick and reliable food delivery.
These examples underscore a vital truth in the business world: identity is paramount. Creating a unique and compelling brand identity through intriguing narratives is crucial for businesses aiming to stand out and succeed. This need has given rise to a specialized industry: brand consultation.
Cut to the 2020s, India has become a hub for buzzing start-ups and foreign brands and firms are eager to launch businesses here.
The increasing interest of businesses, entrepreneurs and venture capitalists lead to a significant rise in the demand for brand consultation services. The wiser ones with an eye for detailing and value, particularly are seen to be most interested in finding fractional CMOs or branding agencies as outsourcing partners. These services play a pivotal role in shaping the market presence of numerous companies, from startups to established corporations to personal brands.
A strategic growth partner, a fractional CMO or a brand strategist who has been providing brand consultation services in India is the right pick for businesses launching and expanding in India.
Why do you need Brand Consultation Services in India?
Brand consultation involves a strategic approach to defining and enhancing a company’s brand identity, encompassing a range of activities such as brand strategy, market research, brand positioning, identity design, and communication.
Consulting firms work closely with businesses. A local counterpart gives you the right edge, particularly in India’s diverse and dynamic market. Any brand team that is keen on outreach and expansion needs to understand the market, target audience, and market dynamics of that particular region. This understanding is crucial due to the country’s vast cultural landscape, varying consumer preferences, and rapidly evolving market trends, necessitating a tailored approach to branding. Indian consumers, influenced by both traditional values and modern aspirations, require brands to strike a delicate balance between the two to resonate effectively.
Key Components of Brand Consultation Services
1. Brand Strategy and Positioning
The foundation of effective branding lies in a well-defined strategy. Brand consultants in India help businesses articulate their vision, mission, and core values. They conduct comprehensive market research to understand the competitive landscape and identify unique selling propositions (USPs). By positioning the brand strategically, consultants ensure it stands out in the crowded market and resonates with the target audience.
We collaborated with MM Group and carved Pura Vida Carpets for them, thereby providing a unique brand, encompassing strategic insights, competition analysis followed by brand naming, identity creation, content development, digital marketing and even packaging design.
Our meticulous focus on creating a competitive brand strategy and positioning amplified their craftsmanship, establishing a compelling online presence and maintaining a positive brand image. This holistic approach not only honored the rich legacy of the group but also established them as an aware and tasteful brand thriving with excellence in the modern market.
2. Market Research and Consumer Insights
Understanding the market and consumer behavior is critical for successful branding. Indian brand consultants leverage various research methodologies to gather insights into consumer preferences, buying behaviors, and market trends. This data-driven approach enables them to make informed decisions and tailor branding efforts to meet consumer expectations.
For the Italian pasta sauce brand, Mutti, we collaborated with DY Works for consumer research, behavioral mapping and even consumer immersions in the Big Bazaar stores of Delhi NCR. Our goal was to give their team a detailed insight on consumer preferences, consumption patterns and decision-influencing aspects of the Pasta sauce category. The brand team was too keen on keeping the true essence of italian pasta sauces and were not keen on customizing rather changing the same to make it apt for the Indian taste buds.
3. Brand Identity Design
A strong visual identity is essential for brand recognition. Brand consultants in India work with an eye for detail while working with visual designers to create logos, color palettes, typography, and other visual elements that reflect the brand’s personality. They ensure that the visual identity is consistent across all touchpoints, from packaging to digital presence, creating a cohesive and memorable brand image.
This too is not just about the visual designers and graphic artists, they can do a wonderful job as they know the art of brand design. But your brand consultation services will take account of the entire PEST environment and ensure that the brand identity stands the test of time, whether it is meant for digital outreach or outdoor promotions. Fun fact, in brand visual identity and naming the checks like name, pronunciation, search, slangs, vernaculars etc., do count in a diverse country like India.
A powerful brand identity can leverage the whole narrative of a business and can open up the floodgates through relevance, narrative and outreach. At 30TH FEB we ensure that strategy and USP are well in place and aligned with your brand identity design.
4. Communication and Messaging
The last brand that you can recall right now is because of how it communicated with you. The same goes right for the first brand that turned you into a loyalist.
Effective communication is key to building a strong brand. Consultants craft compelling narratives and messaging strategies that convey the brand’s values and connect with the audience emotionally. In India, where storytelling is deeply ingrained in the culture, a well-told brand story can significantly enhance brand appeal and loyalty.
5. Digital Marketing and Integrated Brand Management
With the rise of digital platforms, online branding has become crucial. Brand Consultation services that come with detailed integrated brand management options are considered best for the growing startups where founders are neither keen on setting up a complete marketing vertical nor do they have the time to focus entirely on marketing function. In such scenarios where the requirement is that of consultation and execution both, the branding agencies like 30TH FEB are your best bet.
Services through such agencies businesses can establish a strong digital presence through social media, websites, and online advertising without losing the sync with brand voice and elements. They develop strategies for engaging content, social media campaigns, and search engine optimization (SEO) to increase brand visibility and reach.
How Brand Consultation Services help in Business Growth:
1. Startups and SMEs
For startups and small to medium-sized enterprises (SMEs), brand consultation can be a game-changer. These businesses often have innovative ideas but lack the expertise to structure, execute and market them effectively.
Brand consulting firms serve as invaluable partners, offering tailored guidance to establish a robust brand foundation. This empowers businesses to not only attract investors and customers but also to navigate the complexities of the market with confidence and clarity
2. Established Corporations
Even established corporations can benefit from brand consultation, particularly when rebranding or entering new markets. Such services help in staying relevant, introducing modern concepts, and fostering innovative ideas.
At 30TH FEB, we have proudly served as a strategic partner for companies like Hero FinCorp and Carrier Midea. By leveraging our specialized expertise and industry experience, we have successfully enhanced their brand presence and driven significant growth. Our comprehensive approach includes detailed market analysis, creative brand strategy development, and innovative marketing solutions. These efforts have not only strengthened their market positions but also ensured they remain competitive and appealing to their target audiences.
3. International Brands Entering India
India’s lucrative market attracts numerous international brands. India also is the hub for innovation, startups. It possesses the youngest population in the world and therefore the most exciting market for businesses. However, success in this market requires a deep understanding of local culture and consumer behavior.
A local branding agency can bridge the gap by adapting global brand strategies to the Indian context, ensuring a smooth and effective market entry and growth.
In Conclusion
The global success stories underline the transformative power of brand consultation services in India. By leveraging strategic insights, creative design, and effective communication, consultants empower brands to navigate the intricacies of the Indian market and achieve enduring success. As the market continues to evolve, the role of brand consultants becomes increasingly vital in driving innovation and excellence in branding.
Ready to script your brand’s success story? Contact us for a consultation today.