High 5! 30TH FEB’s 5th anniversary!

By Jigyasa on Nov 15, 2014 in 30TH FEB, Challenges for Start-ups, Entrepreneurship, Start-up Brands | 4 comments

“I couldn’t wait for success, so I went ahead without it.”:) – Jonathan Winters Monday, November 17, 2014 marks the 5 years to 30TH FEB,...

Logo Design – Most Common Mistakes to Avoid

By Jigyasa on Nov 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 2 comments

Logo design A logo helps in creating brand identity for a company. Logo is the first thing a reader may notice before reading the entire...

Being Ordinary and Entrepreneurship!

By Jigyasa on May 31, 2014 in 30TH FEB, Challenges for Start-ups, Entrepreneurship, Start-up Brands | 0 comments

Being human – the name came into my mind and I pondered OMG! Being human is such a big thing, is now a big brand,...

Who should Audit the Brand?

By Jigyasa on Apr 4, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

While working on this series, suddenly it struck me that we are talking about the DIY Brand Audits but then it doesn’t mean that we...

What not to do when you Re-Brand? (Re-branding)

By Jigyasa on Apr 2, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative...

7 Common Reasons for Re-branding and when not to Re-brand

By Jigyasa on Mar 31, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

Re-branding is a difficult decision. It involves lot of time, effort and money. That is why it need not be an instant decision, one need...