Marketing

Low Budget yet Meaningful Advertising

By Jigyasa on Jan 8, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Advertising is not always about Big Bucks!!! Have a look…….. observations-learning-experience-insights

Mall Management – New Kid on the Retail Playground!!

By Jigyasa on Oct 25, 2008 in Marketing | 0 comments

Malls – Everyone is visiting them. Moms shopping, Dads outing or a Kid zone, you say it and they have it! What is the one...

By Jigyasa on Apr 9, 2008 in Brand Strategy, Marketing | 0 comments

Latest in advertising is, ‘Yeh hai Hindustan meri jaan’. Did you say Youngistan? Well, finally Coca Cola has given a front & back answer to...

By Jigyasa on Apr 4, 2008 in Brand Strategy, Marketing | 0 comments

NaKeD EnTrY No it’s not a Cricket ground and neither a fashion parade story I am going to talk about. It’s about the Naked Communication...

Cricket Tadka to Pepsi’s Youngistan

By Jigyasa on Mar 7, 2008 in Brand Strategy, Marketing | 0 comments

Indian Cricket can add Masala to Pepsi’s Youngistan and hence adding to the Revenue.Am sure by now, you must have watched the Pepsi’s star studded...

By Jigyasa on Jan 17, 2008 in Brand Strategy, Marketing | 0 comments

Branding 2008 Watching television, listening to radio, walking down a lane observing the outdoors, everywhere only one thing is been communicated, Happy New Year and...