Marketing

Digitivating Bollywood Dreams – Twittering Promotions

By Jigyasa on Dec 5, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Wondering as what the title has to say? Well, this one is about Digital Marketing & more precisely the quick adoption by the bollywood biggies....

Green Marketing….!

By Jigyasa on Sep 19, 2009 in 30TH FEB, Brand Strategy, Marketing | 0 comments

Green is in……… Yes, with the years of hue & cry about the ozone depletion, mankind has finally realized the importance of going green &...

Indian Retail Scenario & Formats!

By Jigyasa on Sep 11, 2009 in Communication Strategy, Marketing | 0 comments

Retailing is booming. Really! The Attrition rate in retail is comparatively high in retail then as compare to the other employment options in the industry....

By Jigyasa on Sep 9, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

 Everyday ambience, Sharp Humor, Single Message, Plain Straight Truth – on face brings lot of relevance in any marketing communication. That’s how the magical...

By Jigyasa on Sep 3, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Colors- have always been a major aspect in brands & branding strategy. Here, I am not talking about the significance of colors in branding but...

Recession Hit Big Bazaar

By Jigyasa on Jan 22, 2009 in Marketing | 0 comments

Oh! This one really surprised me. Big Groups being hit by the recession is not a new story but this hard…Well! I had no idea...