"McWeddings" at McDonald’s

By Jigyasa on Feb 15, 2011 in Brand Strategy, Marketing | 0 comments

Wedding Party at Mc Donald – Whoa! Now that’s news? Yes, 14th Feb,2011 and Mc Donald’s HongKong has launched amazing sideline called- “McWeddings”. What an innovation...

Mall Ignorance!

By Jigyasa on Jan 26, 2011 in Marketing | 0 comments

Have you been to malls….? Do you enjoy or appreciate the mall decor and events at mall. The lavish lights on Diwali and the all...

When STARS come down to Malls!

By Jigyasa on Jan 22, 2011 in Communication Strategy, Marketing | 0 comments

Picture this – You at a mall…..people gathering obnoxiously and you just wondering- what in the world has gone wrong with the entire world as...

New & Improved – Brands/Marketing?

By Jigyasa on Oct 5, 2010 in Brand Strategy, Marketing | 0 comments

Be Alert of the ‘New & Improved’ Marketing: Alright, these days I have been reading about the post recessionary marketing which most of the brands...

Is GREEN the color for Future Brands?

By Jigyasa on May 7, 2010 in Marketing | 0 comments

Imagine a Coke in Green color? Couldn’t! Well that is exactly how it is surprising the entire marketing world. Brands which believed in Red as...

Sensible Advertising

By Jigyasa on Jan 30, 2010 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Title : Save Girl Child Title: Parenting is by example. Headline: Children learn fast. Don’t fight at home. Title: Stop Racism Headline: Defend Human Rights...