Logo Design – Most Common Mistakes to Avoid

By Jigyasa on Nov 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 2 comments

Logo design A logo helps in creating brand identity for a company. Logo is the first thing a reader may notice before reading the entire...

Brand Voice – Do the Brands need to draw a Line?

By Jigyasa on Jul 18, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing | 0 comments

Brand Voice is how a brand speaks to its customers. It is the way they communicate through a fancy copy, a strong message, an advertisement...

External Brand Audits – The Checklist to improvise!

By Jigyasa on Mar 26, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

‘Charity begins at home’. Going by the quote we recommended the Internal Audits as the first step toward a Brand assessment program. That is also...

Brand Audits – Why and How?

By Jigyasa on Mar 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

Brand Audits are defined as the evaluation of the brand value in current times as compared to the competitors. A brand audit includes examination...

Brands going Digital – Some Common Mistakes to avoid socially!

By Jigyasa on Dec 24, 2013 in Brand Strategy, Communication Strategy, Digital Branding, Marketing, Start-up Brands | 4 comments

Even the biggest social brands are believed to make mistakes socially. Number of Social Brands is increasing everyday and with each passing day, brands are...

The Onida Story – Individuality rules over Neighbor’s envy

By Jigyasa on Sep 24, 2009 in Brand Strategy, Communication Strategy, Digital Branding | 0 comments

Now I am sure you are no more wondering what I am talking about here. You must have noticed Kajol on television, where she tells...