Advertising: Old Hindi Songs vs Jingles

By Jigyasa on Feb 8, 2012 in Communication Strategy | 0 comments

88 A popular old hindi movie song remixed for an ad jingle. The trend is picking up greatly in the Indian Advertising. More and more...

When STARS come down to Malls!

By Jigyasa on Jan 22, 2011 in Communication Strategy, Marketing | 0 comments

Picture this – You at a mall…..people gathering obnoxiously and you just wondering- what in the world has gone wrong with the entire world as...

McDonalds – Communication Strategy

By Jigyasa on Feb 28, 2010 in Communication Strategy | 0 comments

McDonald’s –The Joy of little things! Disclaimer: The intentions behind the post are not to promote Junk food. The post is about the effective GLOCAL...

Sensible Advertising

By Jigyasa on Jan 30, 2010 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Title : Save Girl Child Title: Parenting is by example. Headline: Children learn fast. Don’t fight at home. Title: Stop Racism Headline: Defend Human Rights...