Startup Branding– Get the basics right!

By Jigyasa on Nov 26, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Entrepreneurship, Start-up Brands | 0 comments

A small step of careful branding can bring about a bigger change for your business entity. It can make you a household name and a...

Logo Design – Most Common Mistakes to Avoid

By Jigyasa on Nov 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 2 comments

Logo design A logo helps in creating brand identity for a company. Logo is the first thing a reader may notice before reading the entire...

Brand Voice – Do the Brands need to draw a Line?

By Jigyasa on Jul 18, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing | 0 comments

Brand Voice is how a brand speaks to its customers. It is the way they communicate through a fancy copy, a strong message, an advertisement...

Who should Audit the Brand?

By Jigyasa on Apr 4, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

While working on this series, suddenly it struck me that we are talking about the DIY Brand Audits but then it doesn’t mean that we...

What not to do when you Re-Brand? (Re-branding)

By Jigyasa on Apr 2, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative...

7 Common Reasons for Re-branding and when not to Re-brand

By Jigyasa on Mar 31, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

Re-branding is a difficult decision. It involves lot of time, effort and money. That is why it need not be an instant decision, one need...