Brand Strategy

By Jigyasa on Apr 4, 2008 in Brand Strategy, Marketing | 0 comments

NaKeD EnTrY No it’s not a Cricket ground and neither a fashion parade story I am going to talk about. It’s about the Naked Communication...

Cricket Tadka to Pepsi’s Youngistan

By Jigyasa on Mar 7, 2008 in Brand Strategy, Marketing | 0 comments

Indian Cricket can add Masala to Pepsi’s Youngistan and hence adding to the Revenue.Am sure by now, you must have watched the Pepsi’s star studded...

By Jigyasa on Jan 17, 2008 in Brand Strategy, Marketing | 0 comments

Branding 2008 Watching television, listening to radio, walking down a lane observing the outdoors, everywhere only one thing is been communicated, Happy New Year and...

By Jigyasa on Dec 6, 2006 in Brand Strategy | 0 comments

Brand Re-launch, the other side of the story.It’s not merely about modifying the outlook. Brand Re-launch, I always wondered that its just the outlook and...