Brand Strategy

The Onida Story – Individuality rules over Neighbor’s envy

By Jigyasa on Sep 24, 2009 in Brand Strategy, Communication Strategy, Digital Branding | 0 comments

Now I am sure you are no more wondering what I am talking about here. You must have noticed Kajol on television, where she tells...

Green Marketing….!

By Jigyasa on Sep 19, 2009 in 30TH FEB, Brand Strategy, Marketing | 0 comments

Green is in……… Yes, with the years of hue & cry about the ozone depletion, mankind has finally realized the importance of going green &...

By Jigyasa on Sep 9, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

 Everyday ambience, Sharp Humor, Single Message, Plain Straight Truth – on face brings lot of relevance in any marketing communication. That’s how the magical...

By Jigyasa on Sep 3, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Colors- have always been a major aspect in brands & branding strategy. Here, I am not talking about the significance of colors in branding but...

Low Budget yet Meaningful Advertising

By Jigyasa on Jan 8, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Advertising is not always about Big Bucks!!! Have a look…….. observations-learning-experience-insights

Ads & Brands in India – a quick flashback!!

By Jigyasa on Jun 16, 2008 in Brand Strategy, Communication Strategy | 0 comments

Bajaj Super……….Extinct now….                   Did we know Yuvi that time….?? We did knew        ...