Brand Strategy

By Jigyasa on Jul 11, 2012 in Brand Strategy, Communication Strategy | 0 comments

You all must have read the product/brand and service feedbacks here and there. Very recently I have noticed that earlier while Google used to take...

The Utterly Butterly Amul Moppet – Hot & Intriguing @ 50

By Jigyasa on Jun 13, 2012 in Brand Strategy, Communication Strategy | 0 comments

Wow! Day before Amul Moppet turned 50, perhaps the only brand to rule for consecutive 50 years.  Five decades of success and love, of reaching...

By Jigyasa on May 29, 2012 in Brand Strategy | 0 comments

Imagine that you record your profile and work experience with some references from your colleagues and seniors being added to it and ultimately you get...

Starved for Content- Indian Television desperate for Content Marketing

By Jigyasa on May 23, 2012 in Brand Strategy, Marketing | 0 comments

Content Marketing is on its peak in India and with the influx of Tv channels – it looks like the marketer is suffering with a...

Is the Brand IPL fading?

By Jigyasa on May 10, 2012 in Brand Strategy | 0 comments

Brand IPL – what a brand it is, a crowd puller, a perfect mix of game & glamour, celeb cricket league and what now. From...

Start-up Branding!

By Jigyasa on Sep 14, 2011 in Brand Strategy, Entrepreneurship, Start-up Brands | 0 comments

While working on several brands – I have always been asking clients in brainstorming sessions, what are you looking for, A Product Brand or a...