Brand Strategy

Start-up Brands – Watchful Decisions to avoid failures!

By Jigyasa on Aug 1, 2013 in 30TH FEB, Brand Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

Failures are good as they leave us with lot of experience. Thomas Edison says, “I haven’t failed but I have found 10,000 ways that won’t...

By Jigyasa on Jul 29, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Start-up Brands | 0 comments

Advertising your brand is managing it People often worry about the health of their brand without realizing the dimensions associated with it.  A brand owner...

Creativity & Branding – Make a Difference. Stay Original.

By Jigyasa on Apr 8, 2013 in Brand Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

Creativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is,...

By Jigyasa on Mar 21, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Start-up Brands | 0 comments

Gone are the days when branding was all about a beautiful identity.  People who believe in creating brands – go by logic and others just...

Big Branding Mistakes

By Jigyasa on Mar 8, 2013 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it...

Building a Brand across channels

By Jigyasa on Feb 27, 2013 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

Brand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have...