Brand Voice – Do the Brands need to draw a Line?

By Jigyasa on Jul 18, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Marketing | 0 comments

Brand Voice is how a brand speaks to its customers. It is the way they communicate through a fancy copy, a strong message, an advertisement...

Who should Audit the Brand?

By Jigyasa on Apr 4, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

While working on this series, suddenly it struck me that we are talking about the DIY Brand Audits but then it doesn’t mean that we...

What not to do when you Re-Brand? (Re-branding)

By Jigyasa on Apr 2, 2014 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative...

7 Common Reasons for Re-branding and when not to Re-brand

By Jigyasa on Mar 31, 2014 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

Re-branding is a difficult decision. It involves lot of time, effort and money. That is why it need not be an instant decision, one need...

External Brand Audits – The Checklist to improvise!

By Jigyasa on Mar 26, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

‘Charity begins at home’. Going by the quote we recommended the Internal Audits as the first step toward a Brand assessment program. That is also...

Internal Brand Audits

By Jigyasa on Mar 24, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Start-up Brands | 2 comments

In the last post, we talked about the Significance and Need for Brand Audits. Going further in the series, we will detail out the steps...