“In the age of infinite choice, people want to do business with brands they feel an emotional connection to.” – Bryan Kramer Marketers are chasing...
Read More“In the age of infinite choice, people want to do business with brands they feel an emotional connection to.” – Bryan Kramer Marketers are chasing...
Read MoreAs a business owner, you’ve dedicated yourself to crafting a brand that reflects your vision and values. You’ve meticulously picked an idea and carved it...
Read MoreImagine this: You’re at a bustling trade show, a sea of booths vying for attention. Each has a logo, and some have flashy displays, but...
Read MoreWe live in a world absorbed with consumerism. Consumers are bombarded with choices, forcing businesses to face the constant challenge of standing out and securing...
Read MoreLast week the CEO of one of the leading financial service companies complained about stagnation. When I enquired how he said that there is no...
Read More14 years of 30TH FEB, the year when I told myself, if IIM is not pushing me to the next Cohort, that would only mean...
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