30TH FEB

Better Brand your Business in 2014

By Jigyasa on Feb 14, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Start-up Brands | 0 comments

For those of you who are already working on their brand, and those who have finalized the idea they are going to launch, have got...

4 years of 30TH FEB…Many more to go!

By Jigyasa on Nov 16, 2013 in 30TH FEB, Entrepreneurship, Start-up Brands | 2 comments

Turning 4 is not exciting, it is more thought provoking. I am not comfortable in my shoes this year and while I am trying to...

Brand Smart – Gain the Cost Advantage

By Jigyasa on Sep 16, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Why do we need cost advantage on Brand Ideas. It is been seen that business cannot be run without finances but at the same time,...

Brand Voice Guidelines for your Brand!

By Jigyasa on Aug 27, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Content Marketing, Marketing | 0 comments

Each brand has got a voice, the way they communicate, the language they use to convey the message is their voice.  Each brand voice out...

By Jigyasa on Aug 19, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Visual brand language is branding terminology for a unique “alphabet” of design elements – such as shape, color, materials, finish, typography and composition – which directly...

By Jigyasa on Aug 12, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Defining a Brand Promise Brand Promise is the statement which a brand gives directly to the audience. The statement that works as a commitment is...