Travel Startup for niche marketing, SEO and Content Marketing with a 1748% increase in organic searches within 6 months

Spirit Bohemian is a one-of-a-kind online forum dedicated to curating unique and immersive travel stories for travelers, by travelers. Specializing in adventure, culture, and authenticity, Spirit Bohemian offered curated experiences for offbeat destinations and cultural experiences.

A pre-covid project, Spirit Bohemian was all about providing opportunities for travelers to connect with the soul of India, Spirit Bohemian ensured that every journey is memorable, enriching, and truly immersive. A first of its kind community of expert guides and passionate travelers, Spirit Bohemian was the ultimate resource for travelers seeking to explore the diverse attractions of India.

Crafting a distinctive brand identity that encapsulates the essence of Indian tourism and engages the global travel audience proved to be the primary challenge. This involved developing a brand name, identity, and communication strategy that not only appeals to travelers but also the community which highlights India’s vibrant cultural heritage and diverse attractions.

Our approach aimed to create a brand that aligns with our client’s business goals, catering to niche audiences seeking specially curated travel experiences in the Indian subcontinent. Here’s how we executed our strategy:

• Brand Name and Identity: We developed a unique brand name and identity that encapsulated India’s vibrant culture, heritage, and diversity, positioning it as an enticing destination for global travelers.
• Brand Communication: Through engaging brand communication strategies, we effectively conveyed India’s unique selling points to the target audience, highlighting its iconic landmarks, cultural richness, and diverse experiences.
• Establishment of Social Spaces: We leveraged various social media platforms, including Instagram, Facebook, Twitter, and YouTube, to establish a strong online presence for the brand. By creating engaging content and fostering interactions with users, we aimed to capture digital audiences and generate leads through digital campaigns.
• Website Layout: We designed a visually appealing and user-friendly website layout that showcased India’s culture and heritage in an impactful manner. Each section of the website was highlighted with beautiful imagery, inviting users to explore and engage with the content.
• Content Marketing: We developed a comprehensive content strategy focusing on creating original, factual, and engaging content for the website. Through keyword analysis and research, we optimized the content to align with user search queries and enhance organic visibility.
• Landing Pages and Campaign Generation: We created captivating landing pages and hosted campaigns to attract travelers and encourage them to share their stories. By offering incentives such as a sponsored trip to India, we incentivized user engagement and participation.
• Search Engine Optimization (SEO): We implemented effective SEO strategies to improve the website’s visibility and attract organic traffic. By strategically using relevant keywords and creating high-quality content, we aimed to enhance the website’s search engine rankings and drive more visitors.

Our efforts yielded significant results within a short period:

• A remarkable 1224% increase in website traffic within six months, demonstrating the effectiveness of our strategies in attracting and engaging users.
• A substantial 1748% increase in website visitors via organic searches, indicating the success of our SEO efforts in enhancing the website’s visibility and attracting relevant traffic.
• A notable 577% increase in traffic generated from social referrals, highlighting the impact of our social media engagement and digital campaigns in driving user engagement and website visits.

Our comprehensive approach, comprising strategic branding, effective communication, and targeted digital marketing initiatives, has resulted in a significant increase in website traffic within six months. The rise in website visitors via organic searches and traffic generated from social referrals further highlights the effectiveness of our strategies in attracting and engaging users. Together, these results position the brand as the go-to platform for travelers seeking unforgettable experiences.

Sadly, the business went on a break during Covid times. The traffic continues.