Now I am sure you are no more wondering what I am talking about here. You must have noticed Kajol on television, where she tells the importance of spending family time with the help of Whirlpool magic and now for the lovely youth we have a surprise from Onida. It’s official now. Onida has finally replaced its very own...
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Green is in……… Yes, with the years of hue & cry about the ozone depletion, mankind has finally realized the importance of going green & keeping green. With the concept getting popular in government as well as private organizations, how can a marketer restrain from that. Green Marketing is an upcoming phenomenon and slowly organizations are adopting this environment...
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Retailing is booming. Really! The Attrition rate in retail is comparatively high in retail then as compare to the other employment options in the industry. What is the entire concept like? What is the manufacturer’s perspective in retail? Why is special about Walmart’s Retail mix? What are private labels? What do we mean by mall management? What are store...
read more Everyday ambience, Sharp Humor, Single Message, Plain Straight Truth – on face brings lot of relevance in any marketing communication. That’s how the magical communication campaigns are being aired for Tata Tea’s – Jaago Re Campaign. The campaign is straight on Corruption.The creativity, the communication, the ad copy, the actors all of these just create a dovetail in...
read moreColors- have always been a major aspect in brands & branding strategy. Here, I am not talking about the significance of colors in branding but instead I am going to discuss here the brand – Colors (a Viacom 18 initiative), which has not only emerged but is also ruling the entire media & entertainment industry via our own idiot...
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The Adidas logo, which was created by founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo first appeared in 1971, and was used for the first time on Adidas products in 1972. Mercedes Benz – The Mercedes Benz logo, which was originally created by...
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Oh! This one really surprised me. Big Groups being hit by the recession is not a new story but this hard…Well! I had no idea about…!! The Big players are working more on the cost cutting these days then any other things. Budget cuts are normal in the corporate scenario but I never thought that this would mean compromising...
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Advertising is not always about Big Bucks!!! Have a look…….....
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Malls – Everyone is visiting them. Moms shopping, Dads outing or a Kid zone, you say it and they have it! What is the one thing which makes them so special? Convenience! Aesthetics! Service! Experience! Infrastructure! People! Or, all of them or may be just the craze. Malls are a new concept in Indian retail. Initiated with a Bang...
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Bajaj Super……….Extinct now…. Did we know Yuvi that time….?? We did knew Nutriono Aam-Ras!!!!!! No Katrina’s Aamsutra’s!!!!!!! The then Thanda……. CERELAC yummie PARLE POPPINS TOPAZ BLADE It’s still a top brand……..look...
read moreLast week I got an opportunity through Yajnaa, to design and deliver a workshop at Ambuja Cements. The day was World No Tobacco Day i.e. the 31st of May. The topic was Alcohol & Tobacco – How to Quit? I had a week to plan and prepare. Homework was backed through a research project which I had done some...
read moreLatest in advertising is, ‘Yeh hai Hindustan meri jaan’. Did you say Youngistan? Well, finally Coca Cola has given a front & back answer to Pepsi’s much hyped ‘Youngistan’, giving one more ultimate example of Competitive Advertising. Nevertheless, the trend is decades old now. Yeh Hai Hindustaan Meri Jaan It’s not the first time, when one Cola giant has...
read moreNaKeD EnTrY No it’s not a Cricket ground and neither a fashion parade story I am going to talk about. It’s about the Naked Communication Consultancy, which is all set to make an entry to our incredible nation India. For those of you who haven’t surfed through this week Brand Equity, it’s news.First thing which came to my mind...
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Indian Cricket can add Masala to Pepsi’s Youngistan and hence adding to the Revenue.Am sure by now, you must have watched the Pepsi’s star studded ‘Ye hai Youngistan meri jaan’ ad starring Shahrukh Khan and the young bollywood leads Ranbir Kapoor & Deepika Padukone. If not visit, Both are the hot shots and have created enough of craze among...
read moreBranding 2008 Watching television, listening to radio, walking down a lane observing the outdoors, everywhere only one thing is been communicated, Happy New Year and New Year offerings. On observing these things, I started pondering over the ever booming & ever growing, business of brands. Looking at the current trends, and the brand ‘Incredible India’ being established all over...
read moreRecently I have come across some unexpected up gradations in the ongoing retail boom in India. Talking about the planned and yet to be implemented changes in Indian retail I can only say that sooner or little later, Indian retail formats and layouts are subjected to be marked obsolete. Or we can also say, that this might also lead...
read moreRetailing is the Buzzword, which is not here to buzz off and is making places all over. Be it the newspapers, the magazines, the hoardings, the media, the FDI and what not? Everywhere and Everybody are interested in talking about Retail Segment. It’s a preferred segment for all. It’s considered bright in terms of future and it’s happening!!!!So, lets...
read moreBrand Re-launch, the other side of the story.It’s not merely about modifying the outlook. Brand Re-launch, I always wondered that its just the outlook and reinventing the brand elements. Following I believe are the major things we notice as a naïve consumer: 1.The new design 2.The refreshed advertisements 3.A colorful packaging 4.Sometimes a new tag line 5.New brand ambassador...
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