Picture this – You at a mall…..people gathering obnoxiously and you just wondering- what in the world has gone wrong with the entire world as they are all moving in one direction dismissing the fact that they are hurting the passer-by’s! Alas! This is Hrithik Roshan & Barbara in the mall – here for promoting the movie ‘Kites’. And...
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Be Alert of the ‘New & Improved’ Marketing: Alright, these days I have been reading about the post recessionary marketing which most of the brands have taken up in the form of re-branding. What could be the major reasons behind the brand makeover? Is it just the growing competition? Or it is making a presence felt? Or it is...
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Imagine a Coke in Green color? Couldn’t! Well that is exactly how it is surprising the entire marketing world. Brands which believed in Red as the color are all going green for the getting eco-friendly, socially responsible and other strategic perspectives.You must know about the Ferrari in Verde (Green) which was unveiled as a newest creation at a recently...
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McDonald’s –The Joy of little things! Disclaimer: The intentions behind the post are not to promote Junk food. The post is about the effective GLOCAL marketing strategy of McDonalds and consumer relevance created by the advertisement messages for its Indian market.We have been watching them create the magic like what a tinkle does to a child. A tinkle just...
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Title : Save Girl Child Title: Parenting is by example. Headline: Children learn fast. Don’t fight at home. Title: Stop Racism Headline: Defend Human Rights against Racism Title: Stop Domestic Voilence Headline: 78% of domestic abuse incidents resulting in death occur at victim’s home. Title: Encourage Adoption Headline: You never know who you’ll bring home. Title: Feed...
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With the Commencement of 2010, lets explore the 10 Commandments of Branding & Marketing…..they are surely not the things but they are going to be the inevitable things!...
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Wondering as what the title has to say? Well, this one is about Digital Marketing & more precisely the quick adoption by the bollywood biggies. Yes, its official now, Bollywood is spending almost 15-20 percent of the total budget of digital marketing & promotions. While the spend ratio in bollywood has increased considerably, we are still behind the Hollywood...
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Recently came across a wonderful & quick read which I think is very useful for any brand assignment. Colors are all good but going for the most appropriate is a challenge. At some point of brainstorming, colors become the ultimate factor for any creative decision be it for a designer or a conceptualization team. Branding and Logo Design Colors...
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Going by the economic background, India undoubtedly has got a long list of successful world class & world renowned entrepreneurs. Otherwise also more then half of the working population is self employed, may be through agriculture, small businesses, professional services etc. Have you ever noticed the number of Lawyers, Charted Accountants, and Doctors? And now Consultants, Party Emcee’s, Wedding...
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Now I am sure you are no more wondering what I am talking about here. You must have noticed Kajol on television, where she tells the importance of spending family time with the help of Whirlpool magic and now for the lovely youth we have a surprise from Onida. It’s official now. Onida has finally replaced its very own...
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Green is in……… Yes, with the years of hue & cry about the ozone depletion, mankind has finally realized the importance of going green & keeping green. With the concept getting popular in government as well as private organizations, how can a marketer restrain from that. Green Marketing is an upcoming phenomenon and slowly organizations are adopting this environment...
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Retailing is booming. Really! The Attrition rate in retail is comparatively high in retail then as compare to the other employment options in the industry. What is the entire concept like? What is the manufacturer’s perspective in retail? Why is special about Walmart’s Retail mix? What are private labels? What do we mean by mall management? What are store...
read more Everyday ambience, Sharp Humor, Single Message, Plain Straight Truth – on face brings lot of relevance in any marketing communication. That’s how the magical communication campaigns are being aired for Tata Tea’s – Jaago Re Campaign. The campaign is straight on Corruption.The creativity, the communication, the ad copy, the actors all of these just create a dovetail in...
read moreColors- have always been a major aspect in brands & branding strategy. Here, I am not talking about the significance of colors in branding but instead I am going to discuss here the brand – Colors (a Viacom 18 initiative), which has not only emerged but is also ruling the entire media & entertainment industry via our own idiot...
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The Adidas logo, which was created by founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo first appeared in 1971, and was used for the first time on Adidas products in 1972. Mercedes Benz – The Mercedes Benz logo, which was originally created by...
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Oh! This one really surprised me. Big Groups being hit by the recession is not a new story but this hard…Well! I had no idea about…!! The Big players are working more on the cost cutting these days then any other things. Budget cuts are normal in the corporate scenario but I never thought that this would mean compromising...
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Advertising is not always about Big Bucks!!! Have a look…….....
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