Wow! Social Media had allowed us to be brands quite easily. The boom is big and is growing. Earlier it was about websites – then it was about blogs and now just your profile, portfolio and fan strength. Boom! You are creating a brand. Your personal brand talking about you as an individual, showing your portfolio, sharing your thoughts...
read more
Have you ever changed your dream? Have you ever stepped down from your ambition? Have you ever started under-estimating yourself? Do YOU feel SMALL? I think it is our weak emotional quotient that makes us feel small. I would not say that it is self-esteem or self-confidence. That is always there to pull us back. But it is our weak...
read more
Have you even been into a situation – when all you are asking somebody is to respond and the other person just don’t care! Yes, I am talking about that difficult part of our lives when we meet such irresponsive clients who are irritating enough to get on your nerves with all the urgency whenever they require you and...
read more
Entrepreneurship starts with: -Energy – Enthusiasm – Enterprising – Efficient – Efficacy I discussed the above in my first phase of learning here. Today when I am going through a mixed spirit, I thought of sharing the learning in phase II. And then comes, the challenging ‘E’ – Entrepreneur Such a struggle with oneself, working here means working in a...
read more
A lot is been said and discussed about, Idea – Generation, Idea – Sharing & Idea Execution. Entrepreneurs take up an idea quickly but only those succeed who execute the idea well. I have been wondering lately – Is Having an Idea enough? There are times when ideas are not enough, focus is shifting, and there is lot of...
read more
Wedding Party at Mc Donald – Whoa! Now that’s news? Yes, 14th Feb,2011 and Mc Donald’s HongKong has launched amazing sideline called- “McWeddings”. What an innovation to reach out to the customers! Could be great news for the great Indian Consumer if McDonald India, comes with something like – Happy Price Weddings to make the otherwise splurging occasion more affordable...
read more
Have you been to malls….? Do you enjoy or appreciate the mall decor and events at mall. The lavish lights on Diwali and the all pink n rosy decor on Valentines Day, the snow & Santa with rein-deers in the Christmas season……isn’t that all very beautiful like a big treat they offer to you. They make you feel special on a...
read more
Picture this – You at a mall…..people gathering obnoxiously and you just wondering- what in the world has gone wrong with the entire world as they are all moving in one direction dismissing the fact that they are hurting the passer-by’s! Alas! This is Hrithik Roshan & Barbara in the mall – here for promoting the movie ‘Kites’. And...
read more
Be Alert of the ‘New & Improved’ Marketing: Alright, these days I have been reading about the post recessionary marketing which most of the brands have taken up in the form of re-branding. What could be the major reasons behind the brand makeover? Is it just the growing competition? Or it is making a presence felt? Or it is...
read more
Imagine a Coke in Green color? Couldn’t! Well that is exactly how it is surprising the entire marketing world. Brands which believed in Red as the color are all going green for the getting eco-friendly, socially responsible and other strategic perspectives.You must know about the Ferrari in Verde (Green) which was unveiled as a newest creation at a recently...
read more
McDonald’s –The Joy of little things! Disclaimer: The intentions behind the post are not to promote Junk food. The post is about the effective GLOCAL marketing strategy of McDonalds and consumer relevance created by the advertisement messages for its Indian market.We have been watching them create the magic like what a tinkle does to a child. A tinkle just...
read more
Title : Save Girl Child Title: Parenting is by example. Headline: Children learn fast. Don’t fight at home. Title: Stop Racism Headline: Defend Human Rights against Racism Title: Stop Domestic Voilence Headline: 78% of domestic abuse incidents resulting in death occur at victim’s home. Title: Encourage Adoption Headline: You never know who you’ll bring home. Title: Feed...
read more
With the Commencement of 2010, lets explore the 10 Commandments of Branding & Marketing…..they are surely not the things but they are going to be the inevitable things!...
read more
Wondering as what the title has to say? Well, this one is about Digital Marketing & more precisely the quick adoption by the bollywood biggies. Yes, its official now, Bollywood is spending almost 15-20 percent of the total budget of digital marketing & promotions. While the spend ratio in bollywood has increased considerably, we are still behind the Hollywood...
read more
Recently came across a wonderful & quick read which I think is very useful for any brand assignment. Colors are all good but going for the most appropriate is a challenge. At some point of brainstorming, colors become the ultimate factor for any creative decision be it for a designer or a conceptualization team. Branding and Logo Design Colors...
read more
Going by the economic background, India undoubtedly has got a long list of successful world class & world renowned entrepreneurs. Otherwise also more then half of the working population is self employed, may be through agriculture, small businesses, professional services etc. Have you ever noticed the number of Lawyers, Charted Accountants, and Doctors? And now Consultants, Party Emcee’s, Wedding...
read more