Brand IPL – what a brand it is, a crowd puller, a perfect mix of game & glamour, celeb cricket league and what now. From the initial promos to after match parties – everything they did shined out as a new piece, a page 3 article and even breaking news on some channels who work only for TRPs. Brand...
read moreAamir Khan – an actor known for his passion for perfection in whatever he does. Be it acting, art, film-making, film marketing etc. And now did you notice the teasers of his upcoming tele-program ‘Satyamev Jayate’. The TV promos have perfect blend of teaser marketing and a very unconventional promotion for the not so popular time slot of 11am for...
read moreBusiness cannot be the same always. Neither can be the circumstances, like markets each business has its own meter of growth, its own phase of peak & struggle. In fact, for start-up challenges are many and what a matter is – are you ready for them? Switching levels of motivation The level of motivation and reason of motivation –...
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88 A popular old hindi movie song remixed for an ad jingle. The trend is picking up greatly in the Indian Advertising. More and more brands are hooking to Old Hindi Movie songs to advertise their brands. Of course, few of them are great and are sure having raised an instant stir among consumers. But there are also those...
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A phase of Entrepreneurial Journey.. These two words am sure, itches all those like me. Yes, I mean the Entrepreneurs or may be Start-ups!! I work on brands. I love my work and I am too passionately into it, but whenever I am done with a project, a major assignment all I seek is – a break, a break...
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BELIEVE in what you are. Say only what you are. Do not HYPE. DELIVER your Promise. Watch your PROMISE. Exceed the EXPECTATIONS. And then EXCEL. It is alright to go SLOW. Watch your COMPETITION. FACEBOOK is good. Post CAREFULLY. It is about your BRAND. Avoid Repetitions. Take INSPIRATIONS. Offer VALUE. PERSONAL BRANDS will emerge. Do not get overwhelmed. Create...
read moreFree-spirit: We turn Two!: Connect to us at: www.30thfeb.com | www.facebook.com/30thfeb Turning 2 feels like turning 22. Remember, when one has to leave the co…...
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Now this is very important. The basic ingredient to the recipe of success is indeed to – ‘Take Charge’. Until we take charge of our life, our work, we cannot be assured of success for our efforts. Taking Charge means to take things in stride, to take the responsibility and the onus of our decisions and to live them...
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While working on several brands – I have always been asking clients in brainstorming sessions, what are you looking for, A Product Brand or a Corporate Brand? Many a times – we discussed of a Service Brand. Well! We need not just define among the popular 2 types – product& corporate. May be that’s because what most of us...
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Yes, the portal about Bihar says it is a brand and if you go through it you will actually get to know some good things about Bihar. A name that is popular in sarcasm, crime or for Mr.Lalu Prasad. The site is quite upgraded not in looks though. At least they are able to make it as a concrete...
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Anna Hazare, the man needs no introduction. But why am I writing about him? I am here to write about the Brand Anna. The factors which created a BRAND out of a common man in the nation which is known to be most depressed, swayed by the westernization, in the corporate race and has practically started adopting corrupt practices...
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Have you ever wondered that the only solution to fight situations out is to get inspired to be out of them? Yes – No- Never thought about it. Well I have been thinking about – How to get rid of your problems and this is what I concluded with, all we need is to – Inspire On. Inspiring oneself is the...
read moreWow! Social Media had allowed us to be brands quite easily. The boom is big and is growing. Earlier it was about websites – then it was about blogs and now just your profile, portfolio and fan strength. Boom! You are creating a brand. Your personal brand talking about you as an individual, showing your portfolio, sharing your thoughts...
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Have you ever changed your dream? Have you ever stepped down from your ambition? Have you ever started under-estimating yourself? Do YOU feel SMALL? I think it is our weak emotional quotient that makes us feel small. I would not say that it is self-esteem or self-confidence. That is always there to pull us back. But it is our weak...
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Have you even been into a situation – when all you are asking somebody is to respond and the other person just don’t care! Yes, I am talking about that difficult part of our lives when we meet such irresponsive clients who are irritating enough to get on your nerves with all the urgency whenever they require you and...
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Entrepreneurship starts with: -Energy – Enthusiasm – Enterprising – Efficient – Efficacy I discussed the above in my first phase of learning here. Today when I am going through a mixed spirit, I thought of sharing the learning in phase II. And then comes, the challenging ‘E’ – Entrepreneur Such a struggle with oneself, working here means working in a...
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A lot is been said and discussed about, Idea – Generation, Idea – Sharing & Idea Execution. Entrepreneurs take up an idea quickly but only those succeed who execute the idea well. I have been wondering lately – Is Having an Idea enough? There are times when ideas are not enough, focus is shifting, and there is lot of...
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Wedding Party at Mc Donald – Whoa! Now that’s news? Yes, 14th Feb,2011 and Mc Donald’s HongKong has launched amazing sideline called- “McWeddings”. What an innovation to reach out to the customers! Could be great news for the great Indian Consumer if McDonald India, comes with something like – Happy Price Weddings to make the otherwise splurging occasion more affordable...
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Have you been to malls….? Do you enjoy or appreciate the mall decor and events at mall. The lavish lights on Diwali and the all pink n rosy decor on Valentines Day, the snow & Santa with rein-deers in the Christmas season……isn’t that all very beautiful like a big treat they offer to you. They make you feel special on a...
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