Change is the only constant and progression is the way of life. Similarly, change & progression is the way of branding too. Microsoft, after successful 25 years is emerging out all over again this year, reaching places and whoa unveiling the New Logo. With a wave of exciting product launches, making news about launching latest versions and series of...
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Wow! This one is great. Not only I am elated for India finally reaching a place in Olympic medal tally but I am also pleased to realize that now, we will get to see some fresh celebrity endorsements with some new faces for the India Advertising. Currently it is Bollywood and Cricket which rule the celebrity endorsements arena. Any...
read moreThis one is slightly different form my normal league of posts on start-ups! Here I am going to share the not so great things about start-ups! Beware of Fancies, think LONGTERM. Starting a new venture is always good. It is always recommended. The only caution is – one should do it with his/her heart & soul. Fancies are here...
read moreYou all must have read the product/brand and service feedbacks here and there. Very recently I have noticed that earlier while Google used to take us to sites like mouth-shut, now it takes us to personal blogs where people very honestly talk about the brand, their experience, benefits and even comparisons to the competitive brands. While we face an...
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While I am scribbling words here, honestly I am trying to get out of a situation. A situation which is popularly termed – Hibernation. Yes, first time I identified this in the entrepreneurial cycle. I have read about Entrepreneurs – getting back to a job world and then starting over again. These days, I have been pondering on the...
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Wow! Day before Amul Moppet turned 50, perhaps the only brand to rule for consecutive 50 years. Five decades of success and love, of reaching out the various age groups, demography and even crossing national boundaries – Remember! Last year Britain came up with a butter brand named – Utterly Butterly. A brand – creates a very normal brand...
read moreImagine that you record your profile and work experience with some references from your colleagues and seniors being added to it and ultimately you get an offer letter. Wow! This certainly sounds interesting. While discussing about video emails with a friend – this was the first thought which struck me. No CV…no CV with picture…no covering letter…reference check… simply...
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Content Marketing is on its peak in India and with the influx of Tv channels – it looks like the marketer is suffering with a lack of content. Look at the kind of daily soaps which are running these days and riding the TRP bull, you will find a remarkable repetition of once hit bollywood movies. Since it is...
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Brand IPL – what a brand it is, a crowd puller, a perfect mix of game & glamour, celeb cricket league and what now. From the initial promos to after match parties – everything they did shined out as a new piece, a page 3 article and even breaking news on some channels who work only for TRPs. Brand...
read moreAamir Khan – an actor known for his passion for perfection in whatever he does. Be it acting, art, film-making, film marketing etc. And now did you notice the teasers of his upcoming tele-program ‘Satyamev Jayate’. The TV promos have perfect blend of teaser marketing and a very unconventional promotion for the not so popular time slot of 11am for...
read moreBusiness cannot be the same always. Neither can be the circumstances, like markets each business has its own meter of growth, its own phase of peak & struggle. In fact, for start-up challenges are many and what a matter is – are you ready for them? Switching levels of motivation The level of motivation and reason of motivation –...
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88 A popular old hindi movie song remixed for an ad jingle. The trend is picking up greatly in the Indian Advertising. More and more brands are hooking to Old Hindi Movie songs to advertise their brands. Of course, few of them are great and are sure having raised an instant stir among consumers. But there are also those...
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A phase of Entrepreneurial Journey.. These two words am sure, itches all those like me. Yes, I mean the Entrepreneurs or may be Start-ups!! I work on brands. I love my work and I am too passionately into it, but whenever I am done with a project, a major assignment all I seek is – a break, a break...
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BELIEVE in what you are. Say only what you are. Do not HYPE. DELIVER your Promise. Watch your PROMISE. Exceed the EXPECTATIONS. And then EXCEL. It is alright to go SLOW. Watch your COMPETITION. FACEBOOK is good. Post CAREFULLY. It is about your BRAND. Avoid Repetitions. Take INSPIRATIONS. Offer VALUE. PERSONAL BRANDS will emerge. Do not get overwhelmed. Create...
read moreFree-spirit: We turn Two!: Connect to us at: www.30thfeb.com | www.facebook.com/30thfeb Turning 2 feels like turning 22. Remember, when one has to leave the co…...
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Now this is very important. The basic ingredient to the recipe of success is indeed to – ‘Take Charge’. Until we take charge of our life, our work, we cannot be assured of success for our efforts. Taking Charge means to take things in stride, to take the responsibility and the onus of our decisions and to live them...
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While working on several brands – I have always been asking clients in brainstorming sessions, what are you looking for, A Product Brand or a Corporate Brand? Many a times – we discussed of a Service Brand. Well! We need not just define among the popular 2 types – product& corporate. May be that’s because what most of us...
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Yes, the portal about Bihar says it is a brand and if you go through it you will actually get to know some good things about Bihar. A name that is popular in sarcasm, crime or for Mr.Lalu Prasad. The site is quite upgraded not in looks though. At least they are able to make it as a concrete...
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Anna Hazare, the man needs no introduction. But why am I writing about him? I am here to write about the Brand Anna. The factors which created a BRAND out of a common man in the nation which is known to be most depressed, swayed by the westernization, in the corporate race and has practically started adopting corrupt practices...
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Have you ever wondered that the only solution to fight situations out is to get inspired to be out of them? Yes – No- Never thought about it. Well I have been thinking about – How to get rid of your problems and this is what I concluded with, all we need is to – Inspire On. Inspiring oneself is the...
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