Brand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have seen lot of graphic designers trying to become brand experts which is a very welcome idea. And also lot of start-ups tend to take up initial brand exercise on their own pertaining to budget...
read moreFor almost over 3 years, I have worked on around 25 brands and all the time I have seen my clients planning about their brand. A usual brand brief is something like this, ‘Brand is the crux of their business and they need it to be the best. They have a fair idea of design, the colors, the competitive...
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A brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and that is why you should be very open towards it. People must invest constantly in a brand. They should have a Brand Center which shall always be working closely for it- towards it. Saying...
read moreAlas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose. And with changing lifestyles – it is a must to observe – what we eat! Organic Brands are increasing multi-folds. From what you keep in your living room to what you consume in a...
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I have had gone through this feeling many times, several times and every time I realize that losing our own faith & confidence is not going to help. It never will help. Why do it then? This is the easiest thing to do. Yes, all you have to do is – to drop your dreams & ambitions, to swallow...
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2013 is a year of hopes. Economically, socially – the world is hopeful and so is marketer. The marketing world is facing an influx of products/services and the digital world has made it all the more complex. The start-ups are flourishing, the demand is increasing for the value driven service provider – no matter how small or big you...
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Well, this is somewhat I had thought to write on the 3rd anniversary. Entrepreneurial Birthday is more thoughtful than my real birthday. The latter is more about gifts & blessings but this one puts me into lot of thinking. For each quarter that passes by I found myself thinking – ‘Have I made it better, any better?’ All the...
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November 17th 2012 marked the 3rd anniversary of my venture. And while I wanted to write my this years experience – I ended up finishing 2 drafts, sharing the first one here! So, lets explore – How first lessons of life matter? Ever thought about winning – the feeling! Not really, yes. And if I ask – Ever thought...
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We were thinking of doing a birthday message for Google on 30TH FEB’s facebook page. Social Media is becoming competitive and as a rule a copy paste was not the idea so we thought of doing a simple birthday message and at least keep it original. While the above graphic was under process, I tried a caption, Birthday Wishes for a brand...
read moreSahara Q-Shop, a great start with a big chase for 800 shops. Launched on Independence Day – the August 15th, 2012. I wonder, were they trying to give the Q-Shop an image of – ‘Swadeshi’ (Domestic) Brand. The Subroto Roy group has come up with a distinguished ‘Positioning Strategy’. There promise it to get rid of Adulteration. The message...
read moreSaturday the September 1st, was another day of learnings and experience. After a hectic week of travel and meetings, I really thought it would be difficult to sit through a Saturday and listening to people. But then, I decided to give it shot – Ah! My love for meeting the people – who have believed in themselves and are...
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An AGM wants to open a coffee shop, the hospitality manager wants to have a social media agency. Those in retail – plan to have a designer label and the stud guy in the corporate sector- wants to run a automobile modification boutique. Ah! Look at the operations guy – he is considering the options to venture out and...
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Change is the only constant and progression is the way of life. Similarly, change & progression is the way of branding too. Microsoft, after successful 25 years is emerging out all over again this year, reaching places and whoa unveiling the New Logo. With a wave of exciting product launches, making news about launching latest versions and series of...
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Wow! This one is great. Not only I am elated for India finally reaching a place in Olympic medal tally but I am also pleased to realize that now, we will get to see some fresh celebrity endorsements with some new faces for the India Advertising. Currently it is Bollywood and Cricket which rule the celebrity endorsements arena. Any...
read moreThis one is slightly different form my normal league of posts on start-ups! Here I am going to share the not so great things about start-ups! Beware of Fancies, think LONGTERM. Starting a new venture is always good. It is always recommended. The only caution is – one should do it with his/her heart & soul. Fancies are here...
read moreYou all must have read the product/brand and service feedbacks here and there. Very recently I have noticed that earlier while Google used to take us to sites like mouth-shut, now it takes us to personal blogs where people very honestly talk about the brand, their experience, benefits and even comparisons to the competitive brands. While we face an...
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While I am scribbling words here, honestly I am trying to get out of a situation. A situation which is popularly termed – Hibernation. Yes, first time I identified this in the entrepreneurial cycle. I have read about Entrepreneurs – getting back to a job world and then starting over again. These days, I have been pondering on the...
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Wow! Day before Amul Moppet turned 50, perhaps the only brand to rule for consecutive 50 years. Five decades of success and love, of reaching out the various age groups, demography and even crossing national boundaries – Remember! Last year Britain came up with a butter brand named – Utterly Butterly. A brand – creates a very normal brand...
read moreImagine that you record your profile and work experience with some references from your colleagues and seniors being added to it and ultimately you get an offer letter. Wow! This certainly sounds interesting. While discussing about video emails with a friend – this was the first thought which struck me. No CV…no CV with picture…no covering letter…reference check… simply...
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Content Marketing is on its peak in India and with the influx of Tv channels – it looks like the marketer is suffering with a lack of content. Look at the kind of daily soaps which are running these days and riding the TRP bull, you will find a remarkable repetition of once hit bollywood movies. Since it is...
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