‘Charity begins at home’. Going by the quote we recommended the Internal Audits as the first step toward a Brand assessment program. That is also to make sure that the team and the stakeholders perceive and understand the brand in one tone for they are undoubtedly the first & foremost ambassadors of the brand. Once we make sure that...
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In the last post, we talked about the Significance and Need for Brand Audits. Going further in the series, we will detail out the steps in Brand Audits. The Brands & Business Establishments can observe the functioning and consumer perceptions of a brand, also the brand performance shall be measured in such a way that subsequent improvements can be...
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Brand Audits are defined as the evaluation of the brand value in current times as compared to the competitors. A brand audit includes examination of brand attributes – tangible and non-tangible. Regular brand audits are recommend like the regular health check-ups. It is required to assess the elements which are affecting the brand image – it could be...
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For those of you who are already working on their brand, and those who have finalized the idea they are going to launch, have got an idea and planning to launch sometime this year or early 2015. Here are few quick tips which are trending and will evolve in the year to come. Assess your Idea, twice The consumers...
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Even the biggest social brands are believed to make mistakes socially. Number of Social Brands is increasing everyday and with each passing day, brands are trying to evolve, compete and reach out the audience through the social networks. With the popularity of social networks, it is becoming difficult to stand out and get the required impressions for the right...
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Turning 4 is not exciting, it is more thought provoking. I am not comfortable in my shoes this year and while I am trying to figure out the Happy feelings across, deep inside my heart & mind pokes me – Have I reached where I wished to? I wonder again and again! And then the answer comes – No,...
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Content though underestimated holds a great importance for your brand building and its online reputation. With the digital marketing becoming significant and the increasing number of consumers online – brands are realizing it is important to have a strong online presence. Just reaching to the World Wide Web through a website is not enough anymore. What you need...
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Brands that communicate well always leave a mark and lead to a great recall. But with the influx of brands, so much of communication about each of it on the several media’s it becomes significant to reach out to the consumers. The touch-points are increasing everyday and with the media impact increasing multi-fold, it is important for brands to...
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Why do we need cost advantage on Brand Ideas. It is been seen that business cannot be run without finances but at the same time, in this competitive scenario establishing a brand has become prime importance. You not only need to be heard and talked about but you also need to stand out visually. Mind your Brand Strategy Not...
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Each brand has got a voice, the way they communicate, the language they use to convey the message is their voice. Each brand voice out their message loud, they customize it to reach the right people, make it consumer friendly and voice in a way that they get to hear back. A Brand Voice is clearly critical to establish...
read moreVisual brand language is branding terminology for a unique “alphabet” of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company’s values and personality through compelling imagery and design style. This “alphabet”, properly designed, results in an emotional connection between the brand and the consumer. -Wikipedia What makes Visual Brand Image an...
read moreDefining a Brand Promise Brand Promise is the statement which a brand gives directly to the audience. The statement that works as a commitment is either shared through an advertisement, a brand tagline, a particular campaign etc. It is believed to convey your personality, the things for which the brand should be known for and remembered. It is the...
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I am trying to believe that this is just a phase of entrepreneurial journey and may be you need to re-direct your energies to something else, something productive and may be something like new service development, new business development and a new business strategy. What to do? Find a mentor or Find a Job...
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When you think of creating your brand, the first thing which comes to your mind is the Brand Logo. But why it is so that all one could think of a brand design at the start is a logo. Logo is just like the icing on the cake. A brand is like the entire cake. You cannot just top...
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Failures are good as they leave us with lot of experience. Thomas Edison says, “I haven’t failed but I have found 10,000 ways that won’t work.” Saying so, feels good that yes failure is not an end it is only an event which no one would like to repeat. Start-up Brands mostly look for constant encouragement and sometimes even...
read moreAdvertising your brand is managing it People often worry about the health of their brand without realizing the dimensions associated with it. A brand owner often assumes his brand healthy based on its popularity & attractiveness without analyzing a bit on the demand of it. An idea is most difficult to sell and that is why it should be...
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Passion comes first! Certainly it does but how many of us can actually manage to keep it first Passion – The word suggests excitement to do something, obsession to chase and achieve something! And passion is something which only results into satisfaction of mind n heart. Most of the people who follow passion don’t worry much about monetary gains....
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Creativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is, in terms of – Utility | Proposition | Benefits | Communication | Value A brand can we creative is many ways. A creative communication leads to a great recall and a creative product/service makes...
read moreGone are the days when branding was all about a beautiful identity. People who believe in creating brands – go by logic and others just design it. A design is an integral part of a brand but it should advocate the concept, the identity and the brand elements. The future of branding doesn’t seem to be same. The world...
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When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it takes a lot of you to create & establish a brand. So many times it happens that we get too involved into it, we love to experiment with the graphics, and we want to...
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