Entrepreneurial Lows Points– Time for Re-assessment

Posted by Jigyasa

          I am trying to believe that this is just a phase of entrepreneurial journey and may be you need to re-direct your energies to something else, something productive and may be something like new service development, new business development and a new business strategy. What to do? Find a mentor or Find a Job...

5 Brand Design Tips!

Posted by Jigyasa

When you think of creating your brand, the first thing which comes to your mind is the Brand Logo. But why it is so that all one could think of a brand design at the start is a logo. Logo is just like the icing on the cake. A brand is like the entire cake. You cannot just top...

Start-up Brands – Watchful Decisions to avoid failures!

Posted by Jigyasa

Failures are good as they leave us with lot of experience. Thomas Edison says, “I haven’t failed but I have found 10,000 ways that won’t work.” Saying so, feels good that yes failure is not an end it is only an event which no one would like to repeat. Start-up Brands mostly look for constant encouragement and sometimes even...

Advertising your brand is managing it People often worry about the health of their brand without realizing the dimensions associated with it.  A brand owner often assumes his brand healthy based on its popularity & attractiveness without analyzing a bit on the demand of it. An idea is most difficult to sell and that is why it should be...

Pick Your Passion.

Posted by Jigyasa

Passion comes first! Certainly it does but how many of us can actually manage to keep it first Passion – The word suggests excitement to do something, obsession to chase and achieve something! And passion is something which only results into satisfaction of mind n heart. Most of the people who follow passion don’t worry much about monetary gains....

Creativity & Branding – Make a Difference. Stay Original.

Posted by Jigyasa

Creativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is, in terms of – Utility | Proposition | Benefits | Communication | Value A brand can we creative is many ways. A creative communication leads to a great recall and a creative product/service makes...

Gone are the days when branding was all about a beautiful identity.  People who believe in creating brands – go by logic and others just design it. A design is an integral part of a brand but it should advocate the concept, the identity and the brand elements. The future of branding doesn’t seem to be same.  The world...

Big Branding Mistakes

Posted by Jigyasa

When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it takes a lot of you to create & establish a brand. So many times it happens that we get too involved into it, we love to experiment with the graphics, and we want to...

Building a Brand across channels

Posted by Jigyasa

Brand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have seen lot of graphic designers trying to become brand experts which is a very welcome idea. And also lot of start-ups tend to take up initial brand exercise on their own pertaining to budget...

For almost over 3 years, I have worked on around 25 brands and all the time I have seen my clients planning about their brand. A usual brand brief is something like this, ‘Brand is the crux of their business and they need it to be the best. They have a fair idea of design, the colors, the competitive...

Brand Center – working the subliminal way!

Posted by Jigyasa

A brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and that is why you should be very open towards it. People must invest constantly in a brand. They should have a Brand Center which shall always be working closely for it- towards it. Saying...

Alas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose. And with changing lifestyles – it is a must to observe – what we eat! Organic Brands are increasing multi-folds. From what you keep in your living room to what you consume in a...

Losing your Faith is just NOT the way!!

Posted by Jigyasa

I have had gone through this feeling many times, several times and every time I realize that losing our own faith & confidence is not going to help. It never will help. Why do it then? This is the easiest thing to do. Yes, all you have to do is – to drop your dreams & ambitions, to swallow...

How to leverage your Brand in 2013?

Posted by Jigyasa

2013 is a year of hopes. Economically, socially – the world is hopeful and so is marketer. The marketing world is facing an influx of products/services and the digital world has made it all the more complex. The start-ups are flourishing, the demand is increasing for the value driven service provider – no matter how small or big you...

What Winning must be Like?

Posted by Jigyasa

Well, this is somewhat I had thought to write on the 3rd anniversary. Entrepreneurial Birthday is more thoughtful than my real birthday. The latter is more about gifts & blessings but this one puts me into lot of thinking. For each quarter that passes by I found myself thinking – ‘Have I made it better, any better?’ All the...

What leads to Entrepreneurship?

Posted by Jigyasa

November 17th 2012 marked the 3rd anniversary of my venture. And while I wanted to write my this years experience – I ended up finishing 2 drafts, sharing the first one here! So, lets explore – How first lessons of life matter? Ever thought about winning – the feeling! Not really, yes. And if I ask – Ever thought...

Google to you is…?

Posted by Jigyasa

We were thinking of doing a birthday message for Google on 30TH FEB’s facebook page. Social Media is becoming competitive and as a rule a copy paste was not the idea so we thought of doing a simple birthday message and at least keep it original. While the above graphic was under process, I tried a caption, Birthday Wishes for a brand...

Sahara Q-Shop, a great start with a big chase for 800 shops. Launched on Independence Day – the August 15th, 2012. I wonder, were they trying to give the Q-Shop an image of – ‘Swadeshi’ (Domestic) Brand. The Subroto Roy group has come up with a distinguished ‘Positioning Strategy’. There promise it to get rid of Adulteration. The message...

Saturday the September 1st, was another day of learnings and experience. After a hectic week of travel and meetings, I really thought it would be difficult to sit through a Saturday and listening to people. But then, I decided to give it shot – Ah! My love for meeting the people – who have believed in themselves and are...

Do you have an Entrepreneurial Dream?

Posted by Jigyasa

An AGM wants to open a coffee shop, the hospitality manager wants to have a social media agency. Those in retail – plan to have a designer label and the stud guy in the corporate sector- wants to run a automobile modification boutique. Ah! Look at the operations guy – he is considering the options to venture out and...