HAVE YOU PICKED THE RIGHT BRAND AGENCY FOR YOUR BUSINESS? KNOW HOW TO PICK ONE. Are you like most entrepreneurs, who have invested their heart into their venture? Are you one of those, who have always known to start up their own? Are you among those business men who put their brand name before revenue? Do you believe in...
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Setting up a new business can be both exciting as well as nerve-racking; Exciting because you finally get to be independent and nerve-racking because you get to do things all by yourself that too within a budget, which is usually skewed. Few things that can push you further in your plan of becoming a successful entrepreneur are...
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Are you setting up your own business/brand? Do you contemplate about having a branding agency or doing it yourself? Does the social marketing challenge from competition worries you? Would you like to promote it through social media marketing? Would you like to interact, engage and aware customers through best social media tips and tools? Would you prefer to know...
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Why do we need Personal Branding? Isn’t the name, qualifications or just a business card enough? No. They are not. In today’s work environment when not only the resumes, interviews, hiring, consulting etc all operations have gone virtual but in fact the organizations have got into virtual hiring – personal branding has become a must. It is important to...
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March 8th is International Women’s Day! Our team at 30TH FEB has decided to celebrate the Spirit of Women through My Dream My Brand Contest for Women Entrepreneurs. The 2 winners will get An Hour Long Free Brand Consulting and rest 3 can have 40 minute Skype Discussion on the Branding perspective for their Business. We have a zest to empower the women...
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Look at the most trusted brands around you. What do you find? You will observe that they have one thing in common-‘customer relationships’. The connection is so strong that the brand becomes synonymous to the benefit it delivers. It becomes the name of the category itself. It wasn’t many years ago that a photo-copier was known as ‘Xerox’ or...
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Your brand may be LIKED on social media platforms but not LOVED/USED/CONSUMED otherwise!!! The other day I picked a sudden drink (no offence, it was an energetic, flavored bottled drink) whose brand wasn’t quite familiar to me. Once I gulped the 250ml content, I knew it has made me its consumer. Later that day when I logged into FACEBOOK,...
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Is your brand ready with the New Year Branding strategy? Here are a few to start Branding 2015 The module of branding has been upended since the advent of the Internet and social media. Now, information, brand campaigns, viral ads flow in millions of different directions at once—to, from, and by people all over the globe. The social landscape...
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When we discuss about branding of a company or a product, the first thing that comes to our mind is to create a set of design rules that are consistent across the look and feel of all your marketing materials. The terminology for these rules is often referred to as “brand standards” or “brand elements”. Be it a small...
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When I sat down to pen down this particular blog, the one very old proverb was going on in my head, ‘Money begets money’. How wonderfully it sets the preface of this article. When you set up a particular business you aim to earn more from it only after investing a certain amount – most likely called the budget....
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1. Stick to your Idea “Take up one idea. Make that one idea your life – think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success. – Swami Vivekanand” Entrepreneurship is fast...
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To make your branding strategy stronger you have to pay a lot of attention to your business stationary, they are the most widely visible brand elements. It is the key element which helps to gain recognition of your business among your prospective customers. Be it small or a mid-sized business, maintaining a consistent brand image throughout your marketing materials...
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A small step of careful branding can bring about a bigger change for your business entity. It can make you a household name and a widely respected company. But first you need to understand that your brand represents ‘what you are selling’. If you hit that chord right, there’s no looking back. Here’s a list of the basics of...
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“I couldn’t wait for success, so I went ahead without it.”:) – Jonathan Winters Monday, November 17, 2014 marks the 5 years to 30TH FEB, a dream rush it has been. Like a marriage I wasn’t too sure that the love will be so deep – even if you have bad days, all you want is to stick together....
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Logo design A logo helps in creating brand identity for a company. Logo is the first thing a reader may notice before reading the entire text. For any brand logo is an important element because they are the major graphical representation of an organization. The combination of colors, fonts and images provides the essential information that the company wants...
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Brand Voice is how a brand speaks to its customers. It is the way they communicate through a fancy copy, a strong message, an advertisement campaign and a TVC (television commercial). It also includes their messages in new media, how they interact with the customers on social media, what messages they spread, what network they promote themselves. There a...
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Being human – the name came into my mind and I pondered OMG! Being human is such a big thing, is now a big brand, has got big celebrities to vouch for. But what really makes it big is the intent of charity behind it. The very cause of its popularity is – humanity or the very big celeb...
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While working on this series, suddenly it struck me that we are talking about the DIY Brand Audits but then it doesn’t mean that we all will be able to assess all the spheres of Branding. Like most of my technology clients only talk about their color preferences when we ask them about the identity. Some even come up...
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Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative journey, the competitions and the friends come as a great influence and you tend to listen to all of them and hence making the entire task difficult. Since we have worked on few re-branding...
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Re-branding is a difficult decision. It involves lot of time, effort and money. That is why it need not be an instant decision, one need to spend good time, assess, and revisit the decision before bidding adieu to the existing brand. Choosing to re-brand should also come with the confidence of sticking to your offering and making its image,...
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