A small step of careful branding can bring about a bigger change for your business entity. It can make you a household name and a widely respected company. But first you need to understand that your brand represents ‘what you are selling’. If you hit that chord right, there’s no looking back. Here’s a list of the basics of...
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“I couldn’t wait for success, so I went ahead without it.”:) – Jonathan Winters Monday, November 17, 2014 marks the 5 years to 30TH FEB, a dream rush it has been. Like a marriage I wasn’t too sure that the love will be so deep – even if you have bad days, all you want is to stick together....
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Logo design A logo helps in creating brand identity for a company. Logo is the first thing a reader may notice before reading the entire text. For any brand logo is an important element because they are the major graphical representation of an organization. The combination of colors, fonts and images provides the essential information that the company wants...
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Brand Voice is how a brand speaks to its customers. It is the way they communicate through a fancy copy, a strong message, an advertisement campaign and a TVC (television commercial). It also includes their messages in new media, how they interact with the customers on social media, what messages they spread, what network they promote themselves. There a...
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Being human – the name came into my mind and I pondered OMG! Being human is such a big thing, is now a big brand, has got big celebrities to vouch for. But what really makes it big is the intent of charity behind it. The very cause of its popularity is – humanity or the very big celeb...
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While working on this series, suddenly it struck me that we are talking about the DIY Brand Audits but then it doesn’t mean that we all will be able to assess all the spheres of Branding. Like most of my technology clients only talk about their color preferences when we ask them about the identity. Some even come up...
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Re-branding is quite an uphill task. Generally the emotions of re-branding include Anxiety, Excitement, Curiosity, Creative flow of thoughts etc. Well, it is a creative journey, the competitions and the friends come as a great influence and you tend to listen to all of them and hence making the entire task difficult. Since we have worked on few re-branding...
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Re-branding is a difficult decision. It involves lot of time, effort and money. That is why it need not be an instant decision, one need to spend good time, assess, and revisit the decision before bidding adieu to the existing brand. Choosing to re-brand should also come with the confidence of sticking to your offering and making its image,...
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‘Charity begins at home’. Going by the quote we recommended the Internal Audits as the first step toward a Brand assessment program. That is also to make sure that the team and the stakeholders perceive and understand the brand in one tone for they are undoubtedly the first & foremost ambassadors of the brand. Once we make sure that...
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In the last post, we talked about the Significance and Need for Brand Audits. Going further in the series, we will detail out the steps in Brand Audits. The Brands & Business Establishments can observe the functioning and consumer perceptions of a brand, also the brand performance shall be measured in such a way that subsequent improvements can be...
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Brand Audits are defined as the evaluation of the brand value in current times as compared to the competitors. A brand audit includes examination of brand attributes – tangible and non-tangible. Regular brand audits are recommend like the regular health check-ups. It is required to assess the elements which are affecting the brand image – it could be...
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For those of you who are already working on their brand, and those who have finalized the idea they are going to launch, have got an idea and planning to launch sometime this year or early 2015. Here are few quick tips which are trending and will evolve in the year to come. Assess your Idea, twice The consumers...
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Even the biggest social brands are believed to make mistakes socially. Number of Social Brands is increasing everyday and with each passing day, brands are trying to evolve, compete and reach out the audience through the social networks. With the popularity of social networks, it is becoming difficult to stand out and get the required impressions for the right...
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Turning 4 is not exciting, it is more thought provoking. I am not comfortable in my shoes this year and while I am trying to figure out the Happy feelings across, deep inside my heart & mind pokes me – Have I reached where I wished to? I wonder again and again! And then the answer comes – No,...
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Content though underestimated holds a great importance for your brand building and its online reputation. With the digital marketing becoming significant and the increasing number of consumers online – brands are realizing it is important to have a strong online presence. Just reaching to the World Wide Web through a website is not enough anymore. What you need...
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Brands that communicate well always leave a mark and lead to a great recall. But with the influx of brands, so much of communication about each of it on the several media’s it becomes significant to reach out to the consumers. The touch-points are increasing everyday and with the media impact increasing multi-fold, it is important for brands to...
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Why do we need cost advantage on Brand Ideas. It is been seen that business cannot be run without finances but at the same time, in this competitive scenario establishing a brand has become prime importance. You not only need to be heard and talked about but you also need to stand out visually. Mind your Brand Strategy Not...
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Each brand has got a voice, the way they communicate, the language they use to convey the message is their voice. Each brand voice out their message loud, they customize it to reach the right people, make it consumer friendly and voice in a way that they get to hear back. A Brand Voice is clearly critical to establish...
read moreVisual brand language is branding terminology for a unique “alphabet” of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company’s values and personality through compelling imagery and design style. This “alphabet”, properly designed, results in an emotional connection between the brand and the consumer. -Wikipedia What makes Visual Brand Image an...
read moreDefining a Brand Promise Brand Promise is the statement which a brand gives directly to the audience. The statement that works as a commitment is either shared through an advertisement, a brand tagline, a particular campaign etc. It is believed to convey your personality, the things for which the brand should be known for and remembered. It is the...
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