“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Hadley, Head of Content, Marketing Profs As a brand agency we work on different ideas and different brands each day. Our job is primarily to make them stand out as business and more importantly to make them resonating & truthful...
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Wow! What a turbulent year that was! Giving all of us jerks & pauses with big decisions for nations that waved the small business plans that we had! Be it the historic demonetization or reforming GST, my brand owners felt confused and undecided. Over to the digital era – where the brands saw an influx of videos, google played...
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I have been working on a number of startups lately and I must say that each of them is equally exciting & challenging at times. The reason I decided to share this blogpost was to highlight how we can help startups and also at which all stages of Startup Building, i.e., from itch to idea and then launching it...
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Thank you for signing up. Let us help ourselves in Branding Better… Yes that is the purpose of this email series to help entrepreneurs & startups ‘brand better in 2016’. The idea is to help you validating your idea and to support you in the execution of that idea and thereby creating a B R A N D that...
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It is really been long that I took time out to share updates on my entrepreneurial journey, experiences or hurdles, struggles or happiness, profits and losses! Unlike everyone else entrepreneurs cannot take it easy, they most of the times work for more hours, procrastinate due to tiredness and sometimes are found juggling between the dream run and reality. It...
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Internet and communication technology have advanced way too much. It gives the power to potential customers out there to look for solutions to their problems online without having to put efforts for travelling, visiting the market places which in a way also cuts the possible costs that can occur. Moreover e-business has become the latest trend in present scenario....
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How to improve a brand’s presence in the online world depends a lot on that engine that’s driving the entire web world crazy! And that engine is our very well-known search engine, the first two alphabets of SEO (Search Engine Optimization). We also have understood by this time the theory that – it’s practically impossible to succeed in SEO...
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HAVE YOU PICKED THE RIGHT BRAND AGENCY FOR YOUR BUSINESS? KNOW HOW TO PICK ONE. Are you like most entrepreneurs, who have invested their heart into their venture? Are you one of those, who have always known to start up their own? Are you among those business men who put their brand name before revenue? Do you believe in...
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Setting up a new business can be both exciting as well as nerve-racking; Exciting because you finally get to be independent and nerve-racking because you get to do things all by yourself that too within a budget, which is usually skewed. Few things that can push you further in your plan of becoming a successful entrepreneur are...
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Are you setting up your own business/brand? Do you contemplate about having a branding agency or doing it yourself? Does the social marketing challenge from competition worries you? Would you like to promote it through social media marketing? Would you like to interact, engage and aware customers through best social media tips and tools? Would you prefer to know...
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Why do we need Personal Branding? Isn’t the name, qualifications or just a business card enough? No. They are not. In today’s work environment when not only the resumes, interviews, hiring, consulting etc all operations have gone virtual but in fact the organizations have got into virtual hiring – personal branding has become a must. It is important to...
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March 8th is International Women’s Day! Our team at 30TH FEB has decided to celebrate the Spirit of Women through My Dream My Brand Contest for Women Entrepreneurs. The 2 winners will get An Hour Long Free Brand Consulting and rest 3 can have 40 minute Skype Discussion on the Branding perspective for their Business. We have a zest to empower the women...
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Look at the most trusted brands around you. What do you find? You will observe that they have one thing in common-‘customer relationships’. The connection is so strong that the brand becomes synonymous to the benefit it delivers. It becomes the name of the category itself. It wasn’t many years ago that a photo-copier was known as ‘Xerox’ or...
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Your brand may be LIKED on social media platforms but not LOVED/USED/CONSUMED otherwise!!! The other day I picked a sudden drink (no offence, it was an energetic, flavored bottled drink) whose brand wasn’t quite familiar to me. Once I gulped the 250ml content, I knew it has made me its consumer. Later that day when I logged into FACEBOOK,...
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Is your brand ready with the New Year Branding strategy? Here are a few to start Branding 2015 The module of branding has been upended since the advent of the Internet and social media. Now, information, brand campaigns, viral ads flow in millions of different directions at once—to, from, and by people all over the globe. The social landscape...
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When we discuss about branding of a company or a product, the first thing that comes to our mind is to create a set of design rules that are consistent across the look and feel of all your marketing materials. The terminology for these rules is often referred to as “brand standards” or “brand elements”. Be it a small...
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When I sat down to pen down this particular blog, the one very old proverb was going on in my head, ‘Money begets money’. How wonderfully it sets the preface of this article. When you set up a particular business you aim to earn more from it only after investing a certain amount – most likely called the budget....
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1. Stick to your Idea “Take up one idea. Make that one idea your life – think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success. – Swami Vivekanand” Entrepreneurship is fast...
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To make your branding strategy stronger you have to pay a lot of attention to your business stationary, they are the most widely visible brand elements. It is the key element which helps to gain recognition of your business among your prospective customers. Be it small or a mid-sized business, maintaining a consistent brand image throughout your marketing materials...
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A small step of careful branding can bring about a bigger change for your business entity. It can make you a household name and a widely respected company. But first you need to understand that your brand represents ‘what you are selling’. If you hit that chord right, there’s no looking back. Here’s a list of the basics of...
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