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How to (Easily) Start Planning Out your Content Strategy

How to (Easily) Start Planning Out your Content Strategy

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Everyone on the internet keeps emphasizing the importance of content and calls it the king! But no content marketing campaign can reach its full potential without a tactful and foolproof strategy. If you don’t have a documented content strategy, you’re missing out on plenty of revenue. But creating a content strategy from scratch is not a child’s play. Gone...

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10 Proven Visual Marketing Strategies for Brand Growth

10 Proven Visual Marketing Strategies for Brand Growth

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We are in 2021 now and a fact that has been thoroughly established is that sales and Visual Marketing are connected. The energy that you have been spending on planning the right marketing strategy will be a determiner for brand growth and success. The vitality of visuals is getting exponentially high given how social media is having an impact...

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The Prominent Change In Branding In Past Few Years

The Prominent Change In Branding In Past Few Years

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Change is the beauty of nature, agree? But what if the change is so rapid? Like the one in the world of web designing and branding. From the first web page to 1.9 billion sites, all in a few decades.  We all took advantage of this, but branding tops the list. Want to know how? Hold on I’ll explain...

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Brand Naming Strategies and all you need to know about it

Brand Naming Strategies and all you need to know about it

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Red Bull, Coca Cola and Ford, those are the brands that always believed in being illogical at times. Every time, they did it they experienced grand success. Call it the weirdness, rawness logic or just illogic – it has worked because it lived the brand expectations. For picking a great ‘Brand Name’ you need to believe in the purpose...

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Why Video Marketing is a powerful tool for Brand Growth?

Why Video Marketing is a powerful tool for Brand Growth?

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Will video marketing help you grow your business? Well, Yes. But Why? You may ask. Would you prefer to go through a whole book of 100-200 pages to understand a topic or watch a tutorial video of 20 minutes? Watch the video! Simply because it saves time, has visual effects that help in learning faster, and it’s more convenient....

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11 Powerful Lessons, 11 Thankful Years of Entrepreneurship

11 Powerful Lessons, 11 Thankful Years of Entrepreneurship

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A decade. It feels like yesterday when I started with one goal, “to give my best and sustain for the first 2 years” thinking I can always get back to a job if this didn’t work out And after the first 2 years of running this ‘business’ I told myself, “You can’t quit – how about another 2 years...

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65 Tips To Create Powerful Brand Content

65 Tips To Create Powerful Brand Content

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Content is the king. You know this already, which is why you need to focus on providing great content to represent your company’s reputation. In this digital era, people are more concerned about getting some tips through blogs or in video form before making any buying decision. There are certain brands like Evernote, Rolex and Casper that are providing...

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Personal Branding Beyond Influencer Marketing

Personal Branding Beyond Influencer Marketing

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Wikipedia defines Personal Branding as the conscious and intentional effort to create and influence public perception of an individual. It is a process of positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition. The goal of Personal Branding is to advance an individual’s career, increase their circle of influence, and have...

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How to build a personal brand

How to build a personal brand

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What happens when a two year old, who can barely see from a car window, jumps in excitement after he comes across the bright yellow logo of McDonald’s?  Did he read the sign?  What do you think must be the reason behind this excitement? The only answer to this is, the connection that he might have with that place, the...

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Why content marketing is important for building a brand?

Why content marketing is important for building a brand?

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Building a brand overnight is an illusion. Many experts who have tried to do so, have failed miserably. You have to over prepare for anything that you do and give your 200% as success does not come to those who use shortcuts. Well shortcuts work for short timed campaigns but not in case of branding. Many a times, people...

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Things that you can do to grow your brand

Things that you can do to grow your brand

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Brand marketing is evolving every day. With social media the marketing spaces have turned chaotic. Customers are informed and picky at the same time. Smart gadgets and apps limit the brand spaces as the choice is more with consumer and less with the brands. Brand marketers are consistently working on creating brand building paradigms that are more music and...

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10 Years of 30TH FEB :)

10 Years of 30TH FEB :)

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Early 2010, on a bright spring morning, I remember sitting in a cafe in Faridabad when my friend Gagan called to discuss an event his company was planning. He thought that I was still with my erstwhile employer. We discussed a lot of ideas, and during the course of our discussion, I told him that I had started, 30TH...

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Social Media Marketing For Brand Management

Social Media Marketing For Brand Management

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Social media has been rapidly gaining ground as a digital channel for brand management, rather than just being a tool for socializing. It is, in fact, one of the most powerful marketing tool for both upcoming and established businesses. The reasons are many. Not only is it less expensive, the advertisements can also be personalized according to the interests...

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Branding 2019 – Top 10 Investments Brand Owners should be looking at.

Branding 2019 – Top 10 Investments Brand Owners should be looking at.

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The world is evolving each day – technology, cyber security, environmental crisis is taking the front seat. Businesses have failed, some are trying to attain monopoly, others are diversifying and many are evolving from their traditional ethnics to the digital shoes. Freelancers are evolving as brands and brands are evolving into corporate houses and the corporate houses are busy...

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A Guide to Local SEO

A Guide to Local SEO

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Are you small businessmen struggling to outrank your competitors? Do you want to promote your products and services locally to users nearby? Ready to capture the local markets through SEO in first phase of launch? If yes then this is the right read for you! Let us spend how 2-3 minutes to understand how brands are leveraging themselves in...

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Mindful SEO Techniques and Content in your Branding Mix.

Mindful SEO Techniques and Content in your Branding Mix.

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The best link building strategy is to create something awesome and let everyone know about it.   ~ Tim Soulo Wondering why we are doing this post on our space at 30TH FEB because we are a brand management agency. Our client servicing team insists on sharing the significance of Mindful SEO Techniques and Content in your Branding Mix. Well this...

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Scale Up Mistakes: Ignorance can lead to Growth Hampering

Scale Up Mistakes: Ignorance can lead to Growth Hampering

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We hope the year 2017-2018 was remarkable for your business. And we are all geared up with the set goals for the year ahead. We too are set to launch some & to create some awesome Brand stories. And while creating the updated Annual Calendars and Brand Engagements for the year ahead – we could shell out some points...

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Mahashivratri or Valentine’s Day – What was your pick?

Mahashivratri or Valentine’s Day – What was your pick?

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“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Hadley, Head of Content, Marketing Profs As a brand agency we work on different ideas and different brands each day. Our job is primarily to make them stand out as business and more importantly to make them resonating & truthful...

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How to brand in 2018?

How to brand in 2018?

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Wow! What a turbulent year that was! Giving all of us jerks & pauses with big decisions for nations that waved the small business plans that we had! Be it the historic demonetization or reforming GST, my brand owners felt confused and undecided. Over to the digital era – where the brands saw an influx of videos, google played...

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Startup Services at 30TH FEB, the brand phases

Startup Services at 30TH FEB, the brand phases

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I have been working on a number of startups lately and I must say that each of them is equally exciting & challenging at times. The reason I decided to share this blogpost was to highlight how we can help startups and also at which all stages of Startup Building, i.e., from itch to idea and then launching it...

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