Telegram surpassed 500 million active users in January this year. Telegram is no longer just a Pro version of whatsapp but it is fast getting better at multiple fronts. From background animations to 2-step verifications, from group video calls with upto 1000 viewers to screen sharing with sounds, this community platform is leaving no stone unturned to offer the...
read moreI just finished watching the JK Rowling movie, ‘Magic beyond Words’. I loved it to the core, felt at ease with myself as an entrepreneur, smiled and wondered that we are all products of our consistent efforts. Branding is a one-time thing, for most business owners. Brand identity and development can be one time. Branding however...
read more“Too much work, I am starting everyday at 8 and finishing up by 9 and even 10 at times”, said the co-founder while on an impromptu call amidst the daily exchange of emails and spreadsheets. Understanding that it is one such phase of typical startup growth cycle I quipped, Isn’t that what we hoped and prayed for a few...
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“No one can beat a marketing person’s thought process :)” That’s what one of the C-suite leaders mentioned about one of the ideas that I recommended in our discussion around a campaign. After considerate reasoning, they agreed to go ahead with it. The idea about brand touchpoints to make aware for new startups and business owners. I pursued the...
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Everyone on the internet keeps emphasizing the importance of content and calls it the king! But no content marketing campaign can reach its full potential without a tactful and foolproof strategy. If you don’t have a documented content strategy, you’re missing out on plenty of revenue. But creating a content strategy from scratch is not a child’s play. Gone...
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We are in 2021 now and a fact that has been thoroughly established is that sales and Visual Marketing are connected. The energy that you have been spending on planning the right marketing strategy will be a determiner for brand growth and success. The vitality of visuals is getting exponentially high given how social media is having an impact...
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Change is the beauty of nature, agree? But what if the change is so rapid? Like the one in the world of web designing and branding. From the first web page to 1.9 billion sites, all in a few decades. We all took advantage of this, but branding tops the list. Want to know how? Hold on I’ll explain...
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Red Bull, Coca Cola and Ford, those are the brands that always believed in being illogical at times. Every time, they did it they experienced grand success. Call it the weirdness, rawness logic or just illogic – it has worked because it lived the brand expectations. For picking a great ‘Brand Name’ you need to believe in the purpose...
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Will video marketing help you grow your business? Well, Yes. But Why? You may ask. Would you prefer to go through a whole book of 100-200 pages to understand a topic or watch a tutorial video of 20 minutes? Watch the video! Simply because it saves time, has visual effects that help in learning faster, and it’s more convenient....
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A decade. It feels like yesterday when I started with one goal, “to give my best and sustain for the first 2 years” thinking I can always get back to a job if this didn’t work out And after the first 2 years of running this ‘business’ I told myself, “You can’t quit – how about another 2 years...
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Content is the king. You know this already, which is why you need to focus on providing great content to represent your company’s reputation. In this digital era, people are more concerned about getting some tips through blogs or in video form before making any buying decision. There are certain brands like Evernote, Rolex and Casper that are providing...
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Wikipedia defines Personal Branding as the conscious and intentional effort to create and influence public perception of an individual. It is a process of positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition. The goal of Personal Branding is to advance an individual’s career, increase their circle of influence, and have...
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What happens when a two year old, who can barely see from a car window, jumps in excitement after he comes across the bright yellow logo of McDonald’s? Did he read the sign? What do you think must be the reason behind this excitement? The only answer to this is, the connection that he might have with that place, the...
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Building a brand overnight is an illusion. Many experts who have tried to do so, have failed miserably. You have to over prepare for anything that you do and give your 200% as success does not come to those who use shortcuts. Well shortcuts work for short timed campaigns but not in case of branding. Many a times, people...
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Brand marketing is evolving every day. With social media the marketing spaces have turned chaotic. Customers are informed and picky at the same time. Smart gadgets and apps limit the brand spaces as the choice is more with consumer and less with the brands. Brand marketers are consistently working on creating brand building paradigms that are more music and...
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Early 2010, on a bright spring morning, I remember sitting in a cafe in Faridabad when my friend Gagan called to discuss an event his company was planning. He thought that I was still with my erstwhile employer. We discussed a lot of ideas, and during the course of our discussion, I told him that I had started, 30TH...
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Social media has been rapidly gaining ground as a digital channel for brand management, rather than just being a tool for socializing. It is, in fact, one of the most powerful marketing tool for both upcoming and established businesses. The reasons are many. Not only is it less expensive, the advertisements can also be personalized according to the interests...
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The world is evolving each day – technology, cyber security, environmental crisis is taking the front seat. Businesses have failed, some are trying to attain monopoly, others are diversifying and many are evolving from their traditional ethnics to the digital shoes. Freelancers are evolving as brands and brands are evolving into corporate houses and the corporate houses are busy...
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Are you small businessmen struggling to outrank your competitors? Do you want to promote your products and services locally to users nearby? Ready to capture the local markets through SEO in first phase of launch? If yes then this is the right read for you! Let us spend how 2-3 minutes to understand how brands are leveraging themselves in...
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The best link building strategy is to create something awesome and let everyone know about it. ~ Tim Soulo Wondering why we are doing this post on our space at 30TH FEB because we are a brand management agency. Our client servicing team insists on sharing the significance of Mindful SEO Techniques and Content in your Branding Mix. Well this...
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