Are you aware of the term “currency of the internet”? The currency of the internet is “Content” and brands must concentrate on producing a wide variety of good meaningful content to engage their target audiences, reach new audiences or geographies. Content is also a powerful tool to add value to consumers and attract new prospects. However, with so many...
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How to use Instagram Reels for Business and Brand Growth? Did you know almost 2/3rd of the NBA franchises use Instagram reels (As per Influencer Marketing Hub)? You know the drill. If the NBA is doing it, you should do it as well right? So what are Instagram Reels? Long story short, Instagram Reels are Instagram’s attempt at publishing micro-videos...
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Personal branding is best described as the effort put towards self representation. Personal Branding has a huge role to play in how your audience perceives you. Everyone seeks professional attention, eyeball grabbing workprofiles on social media and the impressive curriculum vitae, well that is the very introduction of your personal brand. But did you knew even those need planning....
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Today we completed 12 years!! Today I have something special to share with you. But before I do, you need to know the backstory. Let me share that with you first. 🙂 When I started 30TH FEB, on November 17th, 2009, all I had thought about was, to give my best shot for next 2 years. Yes, back then...
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52 Days to 2022. Some of us can’t wait for the new year. Others are reflecting on what went good or bad. Most of us are trying to meet the deadlines and catching up with work. Year end is the time to reflect, audit and improvise on what we did right and what offers a scope for improvement. Brand...
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Get the influencers to talk about your brand. Make them a part of your story. This way you create higher bandwidth for your brand and the reach multiplies. This is also the reason why travel portals align with bloggers. And the hospitals run blood donation drives with celebrities. That is the brand marketing and PR tactic but people matter....
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Attending the leads is never considered as a strategic task. It is always believed to be a sales team thing. Customer-oriented brands keep the doors of communication open. Attending a lead does not mean asking them a question via social media every now and then or sending the feedback questionnaires. It is about making a conscious effort to talk...
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I recently read about Joe Wicks, the ‘Lean in 15’ creator. This is what he said about starting his popular space ‘thebodycoach’ on Snapchat. His words are, he was sleeping, eating, bathing, and waking up on Snapchat. All this very consistently. I read one of his press interviews that said, “I Snapchat when I wake up. I’m giving people...
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‘Free’ version gets the users hooked to your product. As users, if we have the option to commit to a plan, that is not paid the chances of us signing up get doubled. The idea is to give users enough access so that they can get some benefits out of it. Let them come back to you with feedback,...
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Pattern interrupts are powerful. They shakeup a person’s typical thoughts, in all probability initiates action. Breaking the pattern doubles the chances of something new to take place. Brands often use, Humor | Controversy | Odd | Weird and the Unexpected as a strategy to break the patterns. KFC made this beautiful video, it is humorous and to the point....
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Did you notice the festive aura in the ad campaigns? The ads and promos have a different vibe of cheer and happiness, the PR machines are talking about the festive collections, even the OTTs are promoting Christmas releases already. Festive Rush is good for product oriented brands. That is something that most of the marketers would like you to...
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Airbnb is offering free accommodation to 20,000 refugees from Afghanistan around the world. The accommodation platform will offer temporary stays to help them settle. “I hope the Airbnb community will provide these 20,000 refugees not only a safe place to rest and restart, but also a welcome home”, tweeted the director Brian Chesky. Brands need to be this sort...
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Telegram surpassed 500 million active users in January this year. Telegram is no longer just a Pro version of whatsapp but it is fast getting better at multiple fronts. From background animations to 2-step verifications, from group video calls with upto 1000 viewers to screen sharing with sounds, this community platform is leaving no stone unturned to offer the...
read moreI just finished watching the JK Rowling movie, ‘Magic beyond Words’. I loved it to the core, felt at ease with myself as an entrepreneur, smiled and wondered that we are all products of our consistent efforts. Branding is a one-time thing, for most business owners. Brand identity and development can be one time. Branding however...
read more“Too much work, I am starting everyday at 8 and finishing up by 9 and even 10 at times”, said the co-founder while on an impromptu call amidst the daily exchange of emails and spreadsheets. Understanding that it is one such phase of typical startup growth cycle I quipped, Isn’t that what we hoped and prayed for a few...
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“No one can beat a marketing person’s thought process :)” That’s what one of the C-suite leaders mentioned about one of the ideas that I recommended in our discussion around a campaign. After considerate reasoning, they agreed to go ahead with it. The idea about brand touchpoints to make aware for new startups and business owners. I pursued the...
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Everyone on the internet keeps emphasizing the importance of content and calls it the king! But no content marketing campaign can reach its full potential without a tactful and foolproof strategy. If you don’t have a documented content strategy, you’re missing out on plenty of revenue. But creating a content strategy from scratch is not a child’s play. Gone...
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We are in 2021 now and a fact that has been thoroughly established is that sales and Visual Marketing are connected. The energy that you have been spending on planning the right marketing strategy will be a determiner for brand growth and success. The vitality of visuals is getting exponentially high given how social media is having an impact...
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Change is the beauty of nature, agree? But what if the change is so rapid? Like the one in the world of web designing and branding. From the first web page to 1.9 billion sites, all in a few decades. We all took advantage of this, but branding tops the list. Want to know how? Hold on I’ll explain...
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Red Bull, Coca Cola and Ford, those are the brands that always believed in being illogical at times. Every time, they did it they experienced grand success. Call it the weirdness, rawness logic or just illogic – it has worked because it lived the brand expectations. For picking a great ‘Brand Name’ you need to believe in the purpose...
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