Imagine you’re training for a marathon. You’ve been running regularly, logging miles, and trying your best to stay on track. You’ve read a few articles about running form and nutrition, but as the race day approaches, you realise something’s missing. Despite all your efforts, you’re not improving your speed, you’re exhausted after every run, and you feel uncertain about...
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As we step into 2025, the branding world is at a pivotal moment. Did you know that 80% of consumers are more likely to purchase from brands that offer personalized experiences? Or that 73% of Gen Z say they actively seek brands aligned with their values? These figures highlight one undeniable fact: staying relevant in today’s fast-evolving marketplace requires...
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In a world overflowing with choices, where customers are bombarded with countless options daily, making your business unforgettable is a survival skill. A powerful brand doesn’t just catch the eye; it captures hearts and fosters loyalty, turning casual customers into lifelong advocates. However, creating such a brand needs strategy, consistency, and creativity. This is where brand marketing takes center...
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Imagine you’re the founder of a thriving business. Your product or service is stellar, your team is dedicated, and you’re seeing steady growth. But something’s not quite right. You’re inundated with generic marketing advice, struggling to allocate your marketing budget effectively, and feeling overwhelmed by the complexities of the digital landscape. Sound familiar? You’re not alone. Many founders face...
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The business landscape is fiercely competitive, standing out isn’t just important—it’s imperative. Whether you’re a startup, eager to disrupt the market, a small business striving to scale, or a large corporation looking to sustain leadership, branding is the key to unlocking your full potential. Navigating growth challenges—differentiation, consistent messaging, and adapting to rapid market shifts—requires a robust brand strategy....
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Branding is neither your logo. Nor is it a catchy slogan or jingle. Branding is the phenomenon you use to define your purpose, intent, the why and how of your business. Branding can differentiate a business from its competitors, build customer loyalty, and drive long-term success. We all as consumers are bombarded with countless choices, stats and benefits of...
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When technology collaborates with human ingenuity, we gain the vision to explore new horizons and create enduring changes that shape our future. In the realm of brand management, this collaborative synergy has never been more crucial. As the digital landscape continues to evolve, brands are faced with the challenge of staying relevant and competitive while meeting the ever-changing expectations...
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Think back to the early 2000s when the Vodafone pug became a household icon in India, symbolizing reliability and companionship with the memorable tagline, “Wherever you go, our network follows.” Or consider the whimsical ZooZoos, who captivated audiences with their quirky charm during the Indian Premier League (IPL). Then there’s Amul’s enduring “Amul Girl,” who has been a beloved...
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“In the age of infinite choice, people want to do business with brands they feel an emotional connection to.” – Bryan Kramer Marketers are chasing attention. Customers are adopting digital detox. Business owners are trying to stay relevant and relatable to their audience. As market trends and consumer preferences shift rapidly, the ability to adapt and evolve becomes crucial...
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As a business owner, you’ve dedicated yourself to crafting a brand that reflects your vision and values. You’ve meticulously picked an idea and carved it into a story with your chosen colours, confident messaging, and designed a brand identity that speaks volumes about your business ethos. However, amidst the excitement of building your brand, you encounter the daunting challenge...
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Imagine this: You’re at a bustling trade show, a sea of booths vying for attention. Each has a logo, and some have flashy displays, but none truly stand out. How do you navigate this as a potential customer in such an overwhelming landscape? The answer: be a brand that resonates. A strong brand identity isn’t a luxury – it’s...
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We live in a world absorbed with consumerism. Consumers are bombarded with choices, forcing businesses to face the constant challenge of standing out and securing lasting loyalty. It’s no longer adequate to offer a good product or service simply. Customers are looking for What’s More in the offer. And those who are informed consumers desire meaningful connections with the...
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Last week the CEO of one of the leading financial service companies complained about stagnation. When I enquired how he said that there is no growth in business, he said maybe the marketing is not effective and we reflected that another reason could be, that too many marketers are cluttering the space and hence we are trying to impress...
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Brand Consultants and marketers who steer the brand marketing campaigns believe the gears of consumerism, community, and commerce are constantly shifting. The traditional business model once centered solely around transactions, now requires a nuanced understanding of consumer behaviour and active community engagement. We are in an era of connectivity and conscious consumerism where the role of a strategic brand...
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As we enter 2024, the brand marketing industry is poised for transformative changes. From integrating cutting-edge technologies to the ever-growing emphasis on personalization, the brands and marketers are navigating through a dynamic landscape where innovation and customization reign supreme. Read more to know how. Artificial Intelligence (AI) and Machine Learning (ML) in Digital Advertising In 2024, integrating AI and...
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In the marketing realm, where capturing the target audience’s attention is a constant challenge, leveraging psychological triggers has become a cornerstone for success. One potent psychological phenomenon marketers have harnessed with remarkable effectiveness is the Fear of Missing Out (FOMO). This strategy taps into the innate human fear of being excluded or left behind, driving individuals to take action...
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In today’s business world, traditional companies are at a crossroads. They need to adapt to the digital age or risk falling behind. As online and offline worlds merge, it’s crucial for these businesses to navigate both seamlessly. That’s where branding comes in. In this exploration, we’ll see how branding helps traditional businesses expand across digital and physical channels, ensuring...
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Being ahead of the curve is more than just a strategic advantage in the dynamic world of B2B marketing; it’s a need. A much-required element to chase consumer preference over competition by the businesses to gain top-of-mind recall and preference. Chief Marketing Officers (CMOs) across the globe are carefully developing strategies that take into account the state of the...
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14 years of 30TH FEB, the year when I told myself, if IIM is not pushing me to the next Cohort, that would only mean ~ I am Harvard material 😐 Life is what happens when you plan something else! Entrepreneurs are those who have a Plan B even for life 🙂 Well! This year was like that of...
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Wish to succeed in a better way? How about work & vacay together with your team? Yes that is an opportunity to learn & unlearn in one space while creating moments – that lead to increased productivity and creativity. That’s what we lived on 30TH FEB’s first-ever residential work-cation. It was a great way to bond, refresh, and collaborate...
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