In today’s business world, traditional companies are at a crossroads. They need to adapt to the digital age or risk falling behind. As online and offline worlds merge, it’s crucial for these businesses to navigate both seamlessly. That’s where branding comes in. In this exploration, we’ll see how branding helps traditional businesses expand across digital and physical channels, ensuring...
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Being ahead of the curve is more than just a strategic advantage in the dynamic world of B2B marketing; it’s a need. A much-required element to chase consumer preference over competition by the businesses to gain top-of-mind recall and preference. Chief Marketing Officers (CMOs) across the globe are carefully developing strategies that take into account the state of the...
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14 years of 30TH FEB, the year when I told myself, if IIM is not pushing me to the next Cohort, that would only mean ~ I am Harvard material 😐 Life is what happens when you plan something else! Entrepreneurs are those who have a Plan B even for life 🙂 Well! This year was like that of...
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Wish to succeed in a better way? How about work & vacay together with your team? Yes that is an opportunity to learn & unlearn in one space while creating moments – that lead to increased productivity and creativity. That’s what we lived on 30TH FEB’s first-ever residential work-cation. It was a great way to bond, refresh, and collaborate...
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Have you ever realized the need for a brand awareness strategy? When carried out effectively, your company can be the most widely known brand among your target audience. To get there, however, you must employ methods that promote interaction with your target audience. This explains why social media is essential for your brand-building campaign. The goal is to personalize...
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According to Forbes, unattractive website designs can result in 38% of visitors to stop responding, yet modifying the colour theme of your marketing materials might boost brand recognition by up to 80%. Among all consumers, 59 percent buy from well-known brands. To put it in another way, the more individuals who appreciate and recognise your brand, the more likely...
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The year 2023 is just weeks away now and the brands are busy monitoring their year-long performance, ROIs and analytics. Brand marketing trends have fast evolved into the new normal making it essential for marketers to keep up with the trends. There is a continuous evolution of branding trends in the newly evolved marketing ecosystems in the post-pandemic world....
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Do you know a brand has the real power to exhibit the personality of any company? A company may be able to distinguish itself from rivals and create a positive impression due to its branding, a sophisticated fusion of voice, style, colour schemes, font selections, and narrative. When executed properly, a strong brand promotes a high level of customer...
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Are you aware of the term “currency of the internet”? The currency of the internet is “Content” and brands must concentrate on producing a wide variety of good meaningful content to engage their target audiences, reach new audiences or geographies. Content is also a powerful tool to add value to consumers and attract new prospects. However, with so many...
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How to use Instagram Reels for Business and Brand Growth? Did you know almost 2/3rd of the NBA franchises use Instagram reels (As per Influencer Marketing Hub)? You know the drill. If the NBA is doing it, you should do it as well right? So what are Instagram Reels? Long story short, Instagram Reels are Instagram’s attempt at publishing micro-videos...
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Personal branding is best described as the effort put towards self representation. Personal Branding has a huge role to play in how your audience perceives you. Everyone seeks professional attention, eyeball grabbing workprofiles on social media and the impressive curriculum vitae, well that is the very introduction of your personal brand. But did you knew even those need planning....
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Today we completed 12 years!! Today I have something special to share with you. But before I do, you need to know the backstory. Let me share that with you first. 🙂 When I started 30TH FEB, on November 17th, 2009, all I had thought about was, to give my best shot for next 2 years. Yes, back then...
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52 Days to 2022. Some of us can’t wait for the new year. Others are reflecting on what went good or bad. Most of us are trying to meet the deadlines and catching up with work. Year end is the time to reflect, audit and improvise on what we did right and what offers a scope for improvement. Brand...
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Get the influencers to talk about your brand. Make them a part of your story. This way you create higher bandwidth for your brand and the reach multiplies. This is also the reason why travel portals align with bloggers. And the hospitals run blood donation drives with celebrities. That is the brand marketing and PR tactic but people matter....
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Attending the leads is never considered as a strategic task. It is always believed to be a sales team thing. Customer-oriented brands keep the doors of communication open. Attending a lead does not mean asking them a question via social media every now and then or sending the feedback questionnaires. It is about making a conscious effort to talk...
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I recently read about Joe Wicks, the ‘Lean in 15’ creator. This is what he said about starting his popular space ‘thebodycoach’ on Snapchat. His words are, he was sleeping, eating, bathing, and waking up on Snapchat. All this very consistently. I read one of his press interviews that said, “I Snapchat when I wake up. I’m giving people...
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‘Free’ version gets the users hooked to your product. As users, if we have the option to commit to a plan, that is not paid the chances of us signing up get doubled. The idea is to give users enough access so that they can get some benefits out of it. Let them come back to you with feedback,...
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Pattern interrupts are powerful. They shakeup a person’s typical thoughts, in all probability initiates action. Breaking the pattern doubles the chances of something new to take place. Brands often use, Humor | Controversy | Odd | Weird and the Unexpected as a strategy to break the patterns. KFC made this beautiful video, it is humorous and to the point....
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Did you notice the festive aura in the ad campaigns? The ads and promos have a different vibe of cheer and happiness, the PR machines are talking about the festive collections, even the OTTs are promoting Christmas releases already. Festive Rush is good for product oriented brands. That is something that most of the marketers would like you to...
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Airbnb is offering free accommodation to 20,000 refugees from Afghanistan around the world. The accommodation platform will offer temporary stays to help them settle. “I hope the Airbnb community will provide these 20,000 refugees not only a safe place to rest and restart, but also a welcome home”, tweeted the director Brian Chesky. Brands need to be this sort...
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