Low Budget yet Meaningful Advertising

Posted by Jigyasa

Advertising is not always about Big Bucks!!! Have a look…….....

Mall Management – New Kid on the Retail Playground!!

Posted by Jigyasa

Malls – Everyone is visiting them. Moms shopping, Dads outing or a Kid zone, you say it and they have it! What is the one thing which makes them so special? Convenience! Aesthetics! Service! Experience! Infrastructure! People! Or, all of them or may be just the craze. Malls are a new concept in Indian retail. Initiated with a Bang...

Ads & Brands in India – a quick flashback!!

Posted by Jigyasa

Bajaj Super……….Extinct now….                   Did we know Yuvi that time….?? We did knew             Nutriono Aam-Ras!!!!!! No Katrina’s Aamsutra’s!!!!!!!         The then Thanda…….                   CERELAC yummie PARLE POPPINS TOPAZ BLADE It’s still a top brand……..look...

Last week I got an opportunity through Yajnaa, to design and deliver a workshop at Ambuja Cements. The day was World No Tobacco Day i.e. the 31st of May. The topic was Alcohol & Tobacco – How to Quit? I had a week to plan and prepare. Homework was backed through a research project which I had done some...

Latest in advertising is, ‘Yeh hai Hindustan meri jaan’. Did you say Youngistan? Well, finally Coca Cola has given a front & back answer to Pepsi’s much hyped ‘Youngistan’, giving one more ultimate example of Competitive Advertising. Nevertheless, the trend is decades old now. Yeh Hai Hindustaan Meri Jaan It’s not the first time, when one Cola giant has...

NaKeD EnTrY No it’s not a Cricket ground and neither a fashion parade story I am going to talk about. It’s about the Naked Communication Consultancy, which is all set to make an entry to our incredible nation India. For those of you who haven’t surfed through this week Brand Equity, it’s news.First thing which came to my mind...

Cricket Tadka to Pepsi’s Youngistan

Posted by Jigyasa

Indian Cricket can add Masala to Pepsi’s Youngistan and hence adding to the Revenue.Am sure by now, you must have watched the Pepsi’s star studded ‘Ye hai Youngistan meri jaan’ ad starring Shahrukh Khan and the young bollywood leads Ranbir Kapoor & Deepika Padukone. If not visit, Both are the hot shots and have created enough of craze among...

Branding 2008 Watching television, listening to radio, walking down a lane observing the outdoors, everywhere only one thing is been communicated, Happy New Year and New Year offerings. On observing these things, I started pondering over the ever booming & ever growing, business of brands. Looking at the current trends, and the brand ‘Incredible India’ being established all over...

Recently I have come across some unexpected up gradations in the ongoing retail boom in India. Talking about the planned and yet to be implemented changes in Indian retail I can only say that sooner or little later, Indian retail formats and layouts are subjected to be marked obsolete. Or we can also say, that this might also lead...

Retailing is the Buzzword, which is not here to buzz off and is making places all over. Be it the newspapers, the magazines, the hoardings, the media, the FDI and what not? Everywhere and Everybody are interested in talking about Retail Segment. It’s a preferred segment for all. It’s considered bright in terms of future and it’s happening!!!!So, lets...

Brand Re-launch, the other side of the story.It’s not merely about modifying the outlook. Brand Re-launch, I always wondered that its just the outlook and reinventing the brand elements. Following I believe are the major things we notice as a naïve consumer: 1.The new design 2.The refreshed advertisements 3.A colorful packaging 4.Sometimes a new tag line 5.New brand ambassador...