When it comes to propelling your business forward, two critical players often emerge: branding agencies and marketing agencies. While their roles may seem similar and even overlap in some areas, they each bring unique strengths to the table. Deciding which agency to partner with—or when to leverage both—can make a significant impact on your business’s long-term success and short-term...
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In an era where consumers are bombarded with messages at every turn, standing out isn’t enough—your brand needs to create a lasting impact. At 30TH FEB, we go beyond catching attention; we turn fleeting moments into meaningful interactions that foster loyalty and drive growth. Since 2006, we’ve been pushing the boundaries of brand strategy, keeping pace with evolving market...
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In the ever-evolving world of business, brands face unique challenges that demand innovative solutions. Whether it’s finding a voice in a crowded marketplace, connecting with the right audience, or refreshing an outdated brand identity, the journey to success is never straightforward. It takes strategy, creativity, and a deep understanding of what makes a brand resonate. At 30TH FEB, we...
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Spirit Bohemian’s journey is a testament to the power of thoughtful branding and digital innovation. This unique online platform, dedicated to curating immersive travel stories, catered to adventurers seeking authentic and offbeat travel experiences. Even before the global travel disruptions caused by the pandemic, Spirit Bohemian was deeply committed to offering travelers a deeper connection to India’s cultural heart....
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Does your brand struggle to capture attention in a sea of competitors? In an era where consumer choices are vast and attention spans are short, standing out requires more than just a logo and a tagline—it demands a compelling and cohesive brand narrative. This is where a brand consultant becomes invaluable. With a profound understanding of consumer psychology and...
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In a bustling marketplace where every storefront vies for attention, creating a brand that stands out is more critical than ever. Amid the clamour of flashy signs and loud promotions, a well-defined brand strategy serves as your beacon, guiding your brand identity, shaping customer perceptions, and fueling business growth. Think of your brand strategy as the architect of your...
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Ever wonder why the little Amul girl in her polka-dotted frock and playful wink lingers in your memory? Or why hearing “Fevicol” instantly evokes thoughts of unbreakable bonds (and maybe a few chuckles from those iconic ads)? That’s the undeniable power of branding. It’s the secret weapon that sets businesses apart in a saturated market. But branding is far...
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In 2025, the global brand marketing landscape is projected to reach $690 billion, with businesses increasingly prioritizing branding to drive growth and customer loyalty. Yet, only 46% of small businesses believe their branding is consistent across platforms. This gap represents both a challenge and an opportunity for businesses looking to stand out. Choosing the right brand marketing agency could...
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In today’s competitive business landscape, brands that stand out don’t just survive—they thrive. Companies with strong, memorable branding are 23% more profitable than their peers, according to a recent survey by Lucidpress. But building a brand that lasts takes more than a catchy logo or tagline—it requires strategy, consistency, and expertise. That’s where a professional brand marketing agency can...
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Imagine you’re training for a marathon. You’ve been running regularly, logging miles, and trying your best to stay on track. You’ve read a few articles about running form and nutrition, but as the race day approaches, you realise something’s missing. Despite all your efforts, you’re not improving your speed, you’re exhausted after every run, and you feel uncertain about...
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As we step into 2025, the branding world is at a pivotal moment. Did you know that 80% of consumers are more likely to purchase from brands that offer personalized experiences? Or that 73% of Gen Z say they actively seek brands aligned with their values? These figures highlight one undeniable fact: staying relevant in today’s fast-evolving marketplace requires...
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In a world overflowing with choices, where customers are bombarded with countless options daily, making your business unforgettable is a survival skill. A powerful brand doesn’t just catch the eye; it captures hearts and fosters loyalty, turning casual customers into lifelong advocates. However, creating such a brand needs strategy, consistency, and creativity. This is where brand marketing takes center...
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Imagine you’re the founder of a thriving business. Your product or service is stellar, your team is dedicated, and you’re seeing steady growth. But something’s not quite right. You’re inundated with generic marketing advice, struggling to allocate your marketing budget effectively, and feeling overwhelmed by the complexities of the digital landscape. Sound familiar? You’re not alone. Many founders face...
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The business landscape is fiercely competitive, standing out isn’t just important—it’s imperative. Whether you’re a startup, eager to disrupt the market, a small business striving to scale, or a large corporation looking to sustain leadership, branding is the key to unlocking your full potential. Navigating growth challenges—differentiation, consistent messaging, and adapting to rapid market shifts—requires a robust brand strategy....
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Branding is neither your logo. Nor is it a catchy slogan or jingle. Branding is the phenomenon you use to define your purpose, intent, the why and how of your business. Branding can differentiate a business from its competitors, build customer loyalty, and drive long-term success. We all as consumers are bombarded with countless choices, stats and benefits of...
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When technology collaborates with human ingenuity, we gain the vision to explore new horizons and create enduring changes that shape our future. In the realm of brand management, this collaborative synergy has never been more crucial. As the digital landscape continues to evolve, brands are faced with the challenge of staying relevant and competitive while meeting the ever-changing expectations...
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Think back to the early 2000s when the Vodafone pug became a household icon in India, symbolizing reliability and companionship with the memorable tagline, “Wherever you go, our network follows.” Or consider the whimsical ZooZoos, who captivated audiences with their quirky charm during the Indian Premier League (IPL). Then there’s Amul’s enduring “Amul Girl,” who has been a beloved...
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“In the age of infinite choice, people want to do business with brands they feel an emotional connection to.” – Bryan Kramer Marketers are chasing attention. Customers are adopting digital detox. Business owners are trying to stay relevant and relatable to their audience. As market trends and consumer preferences shift rapidly, the ability to adapt and evolve becomes crucial...
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As a business owner, you’ve dedicated yourself to crafting a brand that reflects your vision and values. You’ve meticulously picked an idea and carved it into a story with your chosen colours, confident messaging, and designed a brand identity that speaks volumes about your business ethos. However, amidst the excitement of building your brand, you encounter the daunting challenge...
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Imagine this: You’re at a bustling trade show, a sea of booths vying for attention. Each has a logo, and some have flashy displays, but none truly stand out. How do you navigate this as a potential customer in such an overwhelming landscape? The answer: be a brand that resonates. A strong brand identity isn’t a luxury – it’s...
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