In an era where consumers are bombarded with messages at every turn, standing out isn’t enough—your brand needs to create a lasting impact. At 30TH FEB, we go beyond catching attention; we turn fleeting moments into meaningful interactions that foster loyalty and drive growth. Since 2006, we’ve been pushing the boundaries of brand strategy, keeping pace with evolving market...
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In the ever-evolving world of business, brands face unique challenges that demand innovative solutions. Whether it’s finding a voice in a crowded marketplace, connecting with the right audience, or refreshing an outdated brand identity, the journey to success is never straightforward. It takes strategy, creativity, and a deep understanding of what makes a brand resonate. At 30TH FEB, we...
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Spirit Bohemian’s journey is a testament to the power of thoughtful branding and digital innovation. This unique online platform, dedicated to curating immersive travel stories, catered to adventurers seeking authentic and offbeat travel experiences. Even before the global travel disruptions caused by the pandemic, Spirit Bohemian was deeply committed to offering travelers a deeper connection to India’s cultural heart....
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Does your brand struggle to capture attention in a sea of competitors? In an era where consumer choices are vast and attention spans are short, standing out requires more than just a logo and a tagline—it demands a compelling and cohesive brand narrative. This is where a brand consultant becomes invaluable. With a profound understanding of consumer psychology and...
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In a bustling marketplace where every storefront vies for attention, creating a brand that stands out is more critical than ever. Amid the clamour of flashy signs and loud promotions, a well-defined brand strategy serves as your beacon, guiding your brand identity, shaping customer perceptions, and fueling business growth. Think of your brand strategy as the architect of your...
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Ever wonder why the little Amul girl in her polka-dotted frock and playful wink lingers in your memory? Or why hearing “Fevicol” instantly evokes thoughts of unbreakable bonds (and maybe a few chuckles from those iconic ads)? That’s the undeniable power of branding. It’s the secret weapon that sets businesses apart in a saturated market. But branding is far...
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Imagine you’re training for a marathon. You’ve been running regularly, logging miles, and trying your best to stay on track. You’ve read a few articles about running form and nutrition, but as the race day approaches, you realise something’s missing. Despite all your efforts, you’re not improving your speed, you’re exhausted after every run, and you feel uncertain about...
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Imagine you’re the founder of a thriving business. Your product or service is stellar, your team is dedicated, and you’re seeing steady growth. But something’s not quite right. You’re inundated with generic marketing advice, struggling to allocate your marketing budget effectively, and feeling overwhelmed by the complexities of the digital landscape. Sound familiar? You’re not alone. Many founders face...
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The business landscape is fiercely competitive, standing out isn’t just important—it’s imperative. Whether you’re a startup, eager to disrupt the market, a small business striving to scale, or a large corporation looking to sustain leadership, branding is the key to unlocking your full potential. Navigating growth challenges—differentiation, consistent messaging, and adapting to rapid market shifts—requires a robust brand strategy....
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Branding is neither your logo. Nor is it a catchy slogan or jingle. Branding is the phenomenon you use to define your purpose, intent, the why and how of your business. Branding can differentiate a business from its competitors, build customer loyalty, and drive long-term success. We all as consumers are bombarded with countless choices, stats and benefits of...
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When technology collaborates with human ingenuity, we gain the vision to explore new horizons and create enduring changes that shape our future. In the realm of brand management, this collaborative synergy has never been more crucial. As the digital landscape continues to evolve, brands are faced with the challenge of staying relevant and competitive while meeting the ever-changing expectations...
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Think back to the early 2000s when the Vodafone pug became a household icon in India, symbolizing reliability and companionship with the memorable tagline, “Wherever you go, our network follows.” Or consider the whimsical ZooZoos, who captivated audiences with their quirky charm during the Indian Premier League (IPL). Then there’s Amul’s enduring “Amul Girl,” who has been a beloved...
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“In the age of infinite choice, people want to do business with brands they feel an emotional connection to.” – Bryan Kramer Marketers are chasing attention. Customers are adopting digital detox. Business owners are trying to stay relevant and relatable to their audience. As market trends and consumer preferences shift rapidly, the ability to adapt and evolve becomes crucial...
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As a business owner, you’ve dedicated yourself to crafting a brand that reflects your vision and values. You’ve meticulously picked an idea and carved it into a story with your chosen colours, confident messaging, and designed a brand identity that speaks volumes about your business ethos. However, amidst the excitement of building your brand, you encounter the daunting challenge...
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Imagine this: You’re at a bustling trade show, a sea of booths vying for attention. Each has a logo, and some have flashy displays, but none truly stand out. How do you navigate this as a potential customer in such an overwhelming landscape? The answer: be a brand that resonates. A strong brand identity isn’t a luxury – it’s...
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We live in a world absorbed with consumerism. Consumers are bombarded with choices, forcing businesses to face the constant challenge of standing out and securing lasting loyalty. It’s no longer adequate to offer a good product or service simply. Customers are looking for What’s More in the offer. And those who are informed consumers desire meaningful connections with the...
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Last week the CEO of one of the leading financial service companies complained about stagnation. When I enquired how he said that there is no growth in business, he said maybe the marketing is not effective and we reflected that another reason could be, that too many marketers are cluttering the space and hence we are trying to impress...
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Brand Consultants and marketers who steer the brand marketing campaigns believe the gears of consumerism, community, and commerce are constantly shifting. The traditional business model once centered solely around transactions, now requires a nuanced understanding of consumer behaviour and active community engagement. We are in an era of connectivity and conscious consumerism where the role of a strategic brand...
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As we enter 2024, the brand marketing industry is poised for transformative changes. From integrating cutting-edge technologies to the ever-growing emphasis on personalization, the brands and marketers are navigating through a dynamic landscape where innovation and customization reign supreme. Read more to know how. Artificial Intelligence (AI) and Machine Learning (ML) in Digital Advertising In 2024, integrating AI and...
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In the marketing realm, where capturing the target audience’s attention is a constant challenge, leveraging psychological triggers has become a cornerstone for success. One potent psychological phenomenon marketers have harnessed with remarkable effectiveness is the Fear of Missing Out (FOMO). This strategy taps into the innate human fear of being excluded or left behind, driving individuals to take action...
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