Brand Center – working the subliminal way!

A brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and that is why you should be very open towards it. People must invest constantly in a brand. They should have a Brand Center which shall always be working closely for it- towards it.

Saying so seems easy, working constantly on a brand and evolving it constantly is certainly a difficult task. How a marketer can do so on regular intervals? Being there is not enough for a brand, making your presence felt is the challenge.

How can you be interpreted as useful, how can you define & assure value addition, how can you make the visitor connect to you? Thinking about these let to too many innovations and several forms of brand communication tactics were invented. Some worked, some hyped and others forgotten.

Doing an ROI of a branding effort or a brand exercise is always a difficult task. A brand establishes with the messages it spread, on how its communication is understood by the consumer and how well a certain exercise was targeted demographically and psychologically.

Whatever a brand may be doing or have done – constant evolvement is the key – the brand shall keep rolling for the customer’s eye balls, the customer needs to get a feed of brand aspects, values and its benefits. And that’s how recall happens.

Now that we have talked about the Brand Centers. Here we are going to talk about a brand center which adopted the subliminal strategy for a brand communication.

One of those marketing tactic is – Subliminal branding/ marketing. It is said to be a part of neuro-marketing, where the marketer plays with the brain science and leave the brand message for the consumer without even letting them recall the exposure to the brand. Tricky, as it sounds – is been moderately successful mode of marketing being adopted by some of the top brands.

Consumer buys either what they know or what they believed in. The subliminal campaigns leave that kind of effect.  They are believed to act on some specific brain cells with a mild emotional effect.

Shared below is such an example –