We live in a world absorbed with consumerism. Consumers are bombarded with choices, forcing businesses to face the constant challenge of standing out and securing...
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Last week the CEO of one of the leading financial service companies complained about stagnation. When I enquired how he said that there is no...
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Brand Consultants and marketers who steer the brand marketing campaigns believe the gears of consumerism, community, and commerce are constantly shifting. The traditional business model...
Read MoreThe Book That Makes Branding Easy
- Learn to build a new brand or reboot an existing brand!
- Do it easily with step by step guidance and workflows!
- Get customers to love your brand!
As we enter 2024, the brand marketing industry is poised for transformative changes. From integrating cutting-edge technologies to the ever-growing emphasis on personalization, the brands...
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In the marketing realm, where capturing the target audience’s attention is a constant challenge, leveraging psychological triggers has become a cornerstone for success. One potent...
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In today’s business world, traditional companies are at a crossroads. They need to adapt to the digital age or risk falling behind. As online and...
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Being ahead of the curve is more than just a strategic advantage in the dynamic world of B2B marketing; it’s a need. A much-required element...
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14 years of 30TH FEB, the year when I told myself, if IIM is not pushing me to the next Cohort, that would only mean...
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Wish to succeed in a better way? How about work & vacay together with your team? Yes that is an opportunity to learn & unlearn...
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Have you ever realized the need for a brand awareness strategy? When carried out effectively, your company can be the most widely known brand among...
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According to Forbes, unattractive website designs can result in 38% of visitors to stop responding, yet modifying the colour theme of your marketing materials might...
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The year 2023 is just weeks away now and the brands are busy monitoring their year-long performance, ROIs and analytics. Brand marketing trends have fast...
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Do you know a brand has the real power to exhibit the personality of any company? A company may be able to distinguish itself from...
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Are you aware of the term “currency of the internet”? The currency of the internet is “Content” and brands must concentrate on producing a wide...
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How to use Instagram Reels for Business and Brand Growth? Did you know almost 2/3rd of the NBA franchises use Instagram reels (As per Influencer Marketing...
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Personal branding is best described as the effort put towards self representation. Personal Branding has a huge role to play in how your audience perceives...
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Today we completed 12 years!! Today I have something special to share with you. But before I do, you need to know the backstory. Let...
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52 Days to 2022. Some of us can’t wait for the new year. Others are reflecting on what went good or bad. Most of us...
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Get the influencers to talk about your brand. Make them a part of your story. This way you create higher bandwidth for your brand and...
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Attending the leads is never considered as a strategic task. It is always believed to be a sales team thing. Customer-oriented brands keep the doors...
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