In today’s business world, traditional companies are at a crossroads. They need to adapt to the digital age or risk falling behind. As online and...
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Being ahead of the curve is more than just a strategic advantage in the dynamic world of B2B marketing; it’s a need. A much-required element...
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14 years of 30TH FEB, the year when I told myself, if IIM is not pushing me to the next Cohort, that would only mean...
Read MoreThe Book That Makes Branding Easy
- Learn to build a new brand or reboot an existing brand!
- Do it easily with step by step guidance and workflows!
- Get customers to love your brand!
Wish to succeed in a better way? How about work & vacay together with your team? Yes that is an opportunity to learn & unlearn...
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Have you ever realized the need for a brand awareness strategy? When carried out effectively, your company can be the most widely known brand among...
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According to Forbes, unattractive website designs can result in 38% of visitors to stop responding, yet modifying the colour theme of your marketing materials might...
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The year 2023 is just weeks away now and the brands are busy monitoring their year-long performance, ROIs and analytics. Brand marketing trends have fast...
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Do you know a brand has the real power to exhibit the personality of any company? A company may be able to distinguish itself from...
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Are you aware of the term “currency of the internet”? The currency of the internet is “Content” and brands must concentrate on producing a wide...
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How to use Instagram Reels for Business and Brand Growth? Did you know almost 2/3rd of the NBA franchises use Instagram reels (As per Influencer Marketing...
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Personal branding is best described as the effort put towards self representation. Personal Branding has a huge role to play in how your audience perceives...
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Today we completed 12 years!! Today I have something special to share with you. But before I do, you need to know the backstory. Let...
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52 Days to 2022. Some of us can’t wait for the new year. Others are reflecting on what went good or bad. Most of us...
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Get the influencers to talk about your brand. Make them a part of your story. This way you create higher bandwidth for your brand and...
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Attending the leads is never considered as a strategic task. It is always believed to be a sales team thing. Customer-oriented brands keep the doors...
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I recently read about Joe Wicks, the ‘Lean in 15’ creator. This is what he said about starting his popular space ‘thebodycoach’ on Snapchat. His...
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‘Free’ version gets the users hooked to your product. As users, if we have the option to commit to a plan, that is not paid...
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Pattern interrupts are powerful. They shakeup a person’s typical thoughts, in all probability initiates action. Breaking the pattern doubles the chances of something new to...
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Did you notice the festive aura in the ad campaigns? The ads and promos have a different vibe of cheer and happiness, the PR machines...
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Airbnb is offering free accommodation to 20,000 refugees from Afghanistan around the world. The accommodation platform will offer temporary stays to help them settle. “I...
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