Wondering as what the title has to say? Well, this one is about Digital Marketing & more precisely the quick adoption by the bollywood biggies....
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Recently came across a wonderful & quick read which I think is very useful for any brand assignment. Colors are all good but going for...
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Going by the economic background, India undoubtedly has got a long list of successful world class & world renowned entrepreneurs. Otherwise also more then half...
Read MoreThe Book That Makes Branding Easy
- Learn to build a new brand or reboot an existing brand!
- Do it easily with step by step guidance and workflows!
- Get customers to love your brand!
Now I am sure you are no more wondering what I am talking about here. You must have noticed Kajol on television, where she tells...
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Green is in……… Yes, with the years of hue & cry about the ozone depletion, mankind has finally realized the importance of going green &...
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Retailing is booming. Really! The Attrition rate in retail is comparatively high in retail then as compare to the other employment options in the industry....
Read More Everyday ambience, Sharp Humor, Single Message, Plain Straight Truth – on face brings lot of relevance in any marketing communication. That’s how the magical...
Read MoreColors- have always been a major aspect in brands & branding strategy. Here, I am not talking about the significance of colors in branding but...
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The Adidas logo, which was created by founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals...
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Oh! This one really surprised me. Big Groups being hit by the recession is not a new story but this hard…Well! I had no idea...
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Advertising is not always about Big Bucks!!! Have a look…….. observations-learning-experience-insights
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Malls – Everyone is visiting them. Moms shopping, Dads outing or a Kid zone, you say it and they have it! What is the one...
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Bajaj Super……….Extinct now…. Did we know Yuvi that time….?? We did knew ...
Read MoreLast week I got an opportunity through Yajnaa, to design and deliver a workshop at Ambuja Cements. The day was World No Tobacco Day i.e....
Read MoreLatest in advertising is, ‘Yeh hai Hindustan meri jaan’. Did you say Youngistan? Well, finally Coca Cola has given a front & back answer to...
Read MoreNaKeD EnTrY No it’s not a Cricket ground and neither a fashion parade story I am going to talk about. It’s about the Naked Communication...
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Indian Cricket can add Masala to Pepsi’s Youngistan and hence adding to the Revenue.Am sure by now, you must have watched the Pepsi’s star studded...
Read MoreBranding 2008 Watching television, listening to radio, walking down a lane observing the outdoors, everywhere only one thing is been communicated, Happy New Year and...
Read MoreRecently I have come across some unexpected up gradations in the ongoing retail boom in India. Talking about the planned and yet to be implemented...
Read MoreRetailing is the Buzzword, which is not here to buzz off and is making places all over. Be it the newspapers, the magazines, the hoardings,...
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