Take Ownership on World Environment Day

By Jigyasa on Jun 5, 2011 in 30TH FEB | 0 comments

observations-learning-experience-insights

The E’s in Entrepreneurship

By Jigyasa on May 30, 2011 in 30TH FEB, Challenges for Start-ups, Entrepreneurship | 0 comments

Entrepreneurship starts with: -Energy – Enthusiasm – Enterprising – Efficient – Efficacy I discussed the above in my first phase of learning here. Today when I...

Do we get enough of Ideas?

By Jigyasa on Apr 8, 2011 in 30TH FEB | 0 comments

A lot is been said and discussed about, Idea – Generation, Idea – Sharing & Idea Execution. Entrepreneurs take up an idea quickly but only...

"McWeddings" at McDonald’s

By Jigyasa on Feb 15, 2011 in Brand Strategy, Marketing | 0 comments

Wedding Party at Mc Donald – Whoa! Now that’s news? Yes, 14th Feb,2011 and Mc Donald’s HongKong has launched amazing sideline called- “McWeddings”. What an innovation...

Mall Ignorance!

By Jigyasa on Jan 26, 2011 in Marketing | 0 comments

Have you been to malls….? Do you enjoy or appreciate the mall decor and events at mall. The lavish lights on Diwali and the all...

When STARS come down to Malls!

By Jigyasa on Jan 22, 2011 in Communication Strategy, Marketing | 0 comments

Picture this – You at a mall…..people gathering obnoxiously and you just wondering- what in the world has gone wrong with the entire world as...

Way to 2011…..Happy New Year

By Jigyasa on Dec 31, 2010 in 30TH FEB | 0 comments

observations-learning-experience-insights

Diwali Wishes from Team 30TH FEB

By Jigyasa on Nov 6, 2010 in 30TH FEB | 0 comments

observations-learning-experience-insights

New & Improved – Brands/Marketing?

By Jigyasa on Oct 5, 2010 in Brand Strategy, Marketing | 0 comments

Be Alert of the ‘New & Improved’ Marketing: Alright, these days I have been reading about the post recessionary marketing which most of the brands...

Happy Independence Day :)

By Jigyasa on Aug 15, 2010 in 30TH FEB | 0 comments

observations-learning-experience-insights

Is GREEN the color for Future Brands?

By Jigyasa on May 7, 2010 in Marketing | 0 comments

Imagine a Coke in Green color? Couldn’t! Well that is exactly how it is surprising the entire marketing world. Brands which believed in Red as...

McDonalds – Communication Strategy

By Jigyasa on Feb 28, 2010 in Communication Strategy | 0 comments

McDonald’s –The Joy of little things! Disclaimer: The intentions behind the post are not to promote Junk food. The post is about the effective GLOCAL...

Sensible Advertising

By Jigyasa on Jan 30, 2010 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Title : Save Girl Child Title: Parenting is by example. Headline: Children learn fast. Don’t fight at home. Title: Stop Racism Headline: Defend Human Rights...

10 Commandments of Branding & Marketing in 2010

By Jigyasa on Jan 5, 2010 in 30TH FEB | 0 comments

With the Commencement of 2010, lets explore the 10 Commandments of Branding & Marketing…..they are surely not the things but they are going to be...

Digitivating Bollywood Dreams – Twittering Promotions

By Jigyasa on Dec 5, 2009 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Wondering as what the title has to say? Well, this one is about Digital Marketing & more precisely the quick adoption by the bollywood biggies....

Cymbolism – Your guide to Branding & Logo Design colors

By Jigyasa on Oct 10, 2009 in 30TH FEB, Communication Strategy | 0 comments

Recently came across a wonderful & quick read which I think is very useful for any brand assignment. Colors are all good but going for...

Is Entrepreneurship the new Mantra for Gen Next?

By Jigyasa on Oct 1, 2009 in Entrepreneurship | 0 comments

Going by the economic background, India undoubtedly has got a long list of successful world class & world renowned entrepreneurs. Otherwise also more then half...

The Onida Story – Individuality rules over Neighbor’s envy

By Jigyasa on Sep 24, 2009 in Brand Strategy, Communication Strategy, Digital Branding | 0 comments

Now I am sure you are no more wondering what I am talking about here. You must have noticed Kajol on television, where she tells...

Green Marketing….!

By Jigyasa on Sep 19, 2009 in 30TH FEB, Brand Strategy, Marketing | 0 comments

Green is in……… Yes, with the years of hue & cry about the ozone depletion, mankind has finally realized the importance of going green &...

Indian Retail Scenario & Formats!

By Jigyasa on Sep 11, 2009 in Communication Strategy, Marketing | 0 comments

Retailing is booming. Really! The Attrition rate in retail is comparatively high in retail then as compare to the other employment options in the industry....