By Jigyasa on Sep 4, 2012 in 30TH FEB | 0 comments

Saturday the September 1st, was another day of learnings and experience. After a hectic week of travel and meetings, I really thought it would be...

Do you have an Entrepreneurial Dream?

By Jigyasa on Aug 24, 2012 in Challenges for Start-ups, Entrepreneurship | 1 comment

An AGM wants to open a coffee shop, the hospitality manager wants to have a social media agency. Those in retail – plan to have...

Microsoft Unveiled New LOGO! Is rebranding becoming Inevitable?

By Jigyasa on Aug 24, 2012 in Brand Strategy | 0 comments

Change is the only constant and progression is the way of life.  Similarly, change & progression is the way of branding too. Microsoft, after successful...

Olympic Winners – A new bunch of Celebrity Endorsers!

By Jigyasa on Aug 17, 2012 in Communication Strategy, Marketing, Personal Branding | 0 comments

Wow! This one is great. Not only I am elated for India finally reaching a place in Olympic medal tally but I am also pleased...

By Jigyasa on Jul 26, 2012 in 30TH FEB, Challenges for Start-ups, Entrepreneurship, Start-up Brands | 0 comments

This one is slightly different form my normal league of posts on start-ups! Here I am going to share the not so great things about...

By Jigyasa on Jul 11, 2012 in Brand Strategy, Communication Strategy | 0 comments

You all must have read the product/brand and service feedbacks here and there. Very recently I have noticed that earlier while Google used to take...

Setbacks>> Breaks >> Comebacks! Entrepreneurship is you.

By Jigyasa on Jun 25, 2012 in 30TH FEB, Challenges for Start-ups, Entrepreneurship | 0 comments

While I am scribbling words here, honestly I am trying to get out of a situation. A situation which is popularly termed – Hibernation.  Yes,...

The Utterly Butterly Amul Moppet – Hot & Intriguing @ 50

By Jigyasa on Jun 13, 2012 in Brand Strategy, Communication Strategy | 0 comments

Wow! Day before Amul Moppet turned 50, perhaps the only brand to rule for consecutive 50 years.  Five decades of success and love, of reaching...

By Jigyasa on May 29, 2012 in Brand Strategy | 0 comments

Imagine that you record your profile and work experience with some references from your colleagues and seniors being added to it and ultimately you get...

Starved for Content- Indian Television desperate for Content Marketing

By Jigyasa on May 23, 2012 in Brand Strategy, Marketing | 0 comments

Content Marketing is on its peak in India and with the influx of Tv channels – it looks like the marketer is suffering with a...

Is the Brand IPL fading?

By Jigyasa on May 10, 2012 in Brand Strategy | 0 comments

Brand IPL – what a brand it is, a crowd puller, a perfect mix of game & glamour, celeb cricket league and what now. From...

By Jigyasa on May 2, 2012 in Communication Strategy, Marketing | 0 comments

Aamir Khan – an actor known for his passion for perfection in whatever he does. Be it acting, art, film-making, film marketing etc.  And now...

By Jigyasa on Apr 30, 2012 in Challenges for Start-ups, Entrepreneurship | 0 comments

Business cannot be the same always. Neither can be the circumstances, like markets each business has its own meter of growth, its own phase of...

Advertising: Old Hindi Songs vs Jingles

By Jigyasa on Feb 8, 2012 in Communication Strategy | 0 comments

88 A popular old hindi movie song remixed for an ad jingle. The trend is picking up greatly in the Indian Advertising. More and more...

What Next??

By Jigyasa on Feb 2, 2012 in Challenges for Start-ups, Entrepreneurship | 0 comments

A phase of Entrepreneurial Journey.. These two words am sure, itches all those like me. Yes, I mean the Entrepreneurs or may be Start-ups!! I...

14 Ideaz for your Brand in 2012

By Jigyasa on Jan 9, 2012 in Start-up Brands | 0 comments

BELIEVE in what you are. Say only what you are. Do not HYPE. DELIVER your Promise. Watch your PROMISE. Exceed the EXPECTATIONS. And then EXCEL....

By Jigyasa on Nov 17, 2011 in 30TH FEB | 0 comments

Free-spirit: We turn Two!: Connect to us at: www.30thfeb.com | www.facebook.com/30thfeb Turning 2 feels like turning 22. Remember, when one has to leave the co…...

Dream, Follow and Take Charge.

By Jigyasa on Sep 24, 2011 in 30TH FEB | 0 comments

Now this is very important. The basic ingredient to the recipe of success is indeed to – ‘Take Charge’.  Until we take charge of our...

Start-up Branding!

By Jigyasa on Sep 14, 2011 in Brand Strategy, Entrepreneurship, Start-up Brands | 0 comments

While working on several brands – I have always been asking clients in brainstorming sessions, what are you looking for, A Product Brand or a...

Branding a State – Brand Bihar

By Jigyasa on Sep 1, 2011 in Marketing | 0 comments

Yes, the portal about Bihar says it is a brand and if you go through it you will actually get to know some good things...