By Jigyasa on Feb 21, 2013 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

For almost over 3 years, I have worked on around 25 brands and all the time I have seen my clients planning about their brand....

Brand Center – working the subliminal way!

By Jigyasa on Feb 2, 2013 in Brand Strategy, Communication Strategy, Marketing | 0 comments

A brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and...

By Jigyasa on Jan 29, 2013 in Brand Strategy | 3 comments

Alas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose....

Losing your Faith is just NOT the way!!

By Jigyasa on Jan 24, 2013 in Challenges for Start-ups, Entrepreneurship | 0 comments

I have had gone through this feeling many times, several times and every time I realize that losing our own faith & confidence is not...

How to leverage your Brand in 2013?

By Jigyasa on Jan 5, 2013 in Brand Strategy, Entrepreneurship, Marketing | 0 comments

2013 is a year of hopes. Economically, socially – the world is hopeful and so is marketer. The marketing world is facing an influx of...

What Winning must be Like?

By Jigyasa on Dec 27, 2012 in 30TH FEB, Challenges for Start-ups, Entrepreneurship | 0 comments

Well, this is somewhat I had thought to write on the 3rd anniversary. Entrepreneurial Birthday is more thoughtful than my real birthday. The latter is...

What leads to Entrepreneurship?

By Jigyasa on Nov 21, 2012 in Entrepreneurship | 0 comments

November 17th 2012 marked the 3rd anniversary of my venture. And while I wanted to write my this years experience – I ended up finishing...

By Jigyasa on Nov 17, 2012 in no-cat | 0 comments

17th November marks 3 years of our eventful existence and we are here to stay.

Google to you is…?

By Jigyasa on Sep 27, 2012 in 30TH FEB | 0 comments

We were thinking of doing a birthday message for Google on 30TH FEB’s facebook page. Social Media is becoming competitive and as a rule a copy...

By Jigyasa on Sep 6, 2012 in Brand Strategy | 0 comments

Sahara Q-Shop, a great start with a big chase for 800 shops. Launched on Independence Day – the August 15th, 2012. I wonder, were they...

By Jigyasa on Sep 4, 2012 in 30TH FEB | 0 comments

Saturday the September 1st, was another day of learnings and experience. After a hectic week of travel and meetings, I really thought it would be...

Do you have an Entrepreneurial Dream?

By Jigyasa on Aug 24, 2012 in Challenges for Start-ups, Entrepreneurship | 1 comment

An AGM wants to open a coffee shop, the hospitality manager wants to have a social media agency. Those in retail – plan to have...

Microsoft Unveiled New LOGO! Is rebranding becoming Inevitable?

By Jigyasa on Aug 24, 2012 in Brand Strategy | 0 comments

Change is the only constant and progression is the way of life.  Similarly, change & progression is the way of branding too. Microsoft, after successful...

Olympic Winners – A new bunch of Celebrity Endorsers!

By Jigyasa on Aug 17, 2012 in Communication Strategy, Marketing, Personal Branding | 0 comments

Wow! This one is great. Not only I am elated for India finally reaching a place in Olympic medal tally but I am also pleased...

By Jigyasa on Jul 26, 2012 in 30TH FEB, Challenges for Start-ups, Entrepreneurship, Start-up Brands | 0 comments

This one is slightly different form my normal league of posts on start-ups! Here I am going to share the not so great things about...

By Jigyasa on Jul 11, 2012 in Brand Strategy, Communication Strategy | 0 comments

You all must have read the product/brand and service feedbacks here and there. Very recently I have noticed that earlier while Google used to take...

Setbacks>> Breaks >> Comebacks! Entrepreneurship is you.

By Jigyasa on Jun 25, 2012 in 30TH FEB, Challenges for Start-ups, Entrepreneurship | 0 comments

While I am scribbling words here, honestly I am trying to get out of a situation. A situation which is popularly termed – Hibernation.  Yes,...

The Utterly Butterly Amul Moppet – Hot & Intriguing @ 50

By Jigyasa on Jun 13, 2012 in Brand Strategy, Communication Strategy | 0 comments

Wow! Day before Amul Moppet turned 50, perhaps the only brand to rule for consecutive 50 years.  Five decades of success and love, of reaching...

By Jigyasa on May 29, 2012 in Brand Strategy | 0 comments

Imagine that you record your profile and work experience with some references from your colleagues and seniors being added to it and ultimately you get...

Starved for Content- Indian Television desperate for Content Marketing

By Jigyasa on May 23, 2012 in Brand Strategy, Marketing | 0 comments

Content Marketing is on its peak in India and with the influx of Tv channels – it looks like the marketer is suffering with a...