Internal Brand Audits

By Jigyasa on Mar 24, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Start-up Brands | 2 comments

In the last post, we talked about the Significance and Need for Brand Audits. Going further in the series, we will detail out the steps...

Brand Audits – Why and How?

By Jigyasa on Mar 12, 2014 in 30TH FEB, Brand Strategy, Communication Strategy, Digital Branding, Start-up Brands | 0 comments

  Brand Audits are defined as the evaluation of the brand value in current times as compared to the competitors. A brand audit includes examination...

Better Brand your Business in 2014

By Jigyasa on Feb 14, 2014 in 30TH FEB, Brand Strategy, Challenges for Start-ups, Communication Strategy, Start-up Brands | 0 comments

For those of you who are already working on their brand, and those who have finalized the idea they are going to launch, have got...

Brands going Digital – Some Common Mistakes to avoid socially!

By Jigyasa on Dec 24, 2013 in Brand Strategy, Communication Strategy, Digital Branding, Marketing, Start-up Brands | 4 comments

Even the biggest social brands are believed to make mistakes socially. Number of Social Brands is increasing everyday and with each passing day, brands are...

4 years of 30TH FEB…Many more to go!

By Jigyasa on Nov 16, 2013 in 30TH FEB, Entrepreneurship, Start-up Brands | 2 comments

Turning 4 is not exciting, it is more thought provoking. I am not comfortable in my shoes this year and while I am trying to...

The Content Strategy for your Brand

By Jigyasa on Nov 7, 2013 in Brand Strategy, Communication Strategy, Content Marketing, Marketing, Start-up Brands | 0 comments

  Content though underestimated holds a great importance for your brand building and its online reputation. With the digital marketing becoming significant and the increasing...

Build your Event right – Leverage your Brand

By Jigyasa on Oct 14, 2013 in Brand Strategy, Communication Strategy, Marketing | 1 comment

Brands that communicate well always leave a mark and lead to a great recall. But with the influx of brands, so much of communication about...

Brand Smart – Gain the Cost Advantage

By Jigyasa on Sep 16, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Why do we need cost advantage on Brand Ideas. It is been seen that business cannot be run without finances but at the same time,...

Brand Voice Guidelines for your Brand!

By Jigyasa on Aug 27, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Content Marketing, Marketing | 0 comments

Each brand has got a voice, the way they communicate, the language they use to convey the message is their voice.  Each brand voice out...

By Jigyasa on Aug 19, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Visual brand language is branding terminology for a unique “alphabet” of design elements – such as shape, color, materials, finish, typography and composition – which directly...

By Jigyasa on Aug 12, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Defining a Brand Promise Brand Promise is the statement which a brand gives directly to the audience. The statement that works as a commitment is...

Entrepreneurial Lows Points– Time for Re-assessment

By Jigyasa on Aug 6, 2013 in Challenges for Start-ups, Entrepreneurship | 0 comments

          I am trying to believe that this is just a phase of entrepreneurial journey and may be you need to...

5 Brand Design Tips!

By Jigyasa on Aug 6, 2013 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

When you think of creating your brand, the first thing which comes to your mind is the Brand Logo. But why it is so that...

Start-up Brands – Watchful Decisions to avoid failures!

By Jigyasa on Aug 1, 2013 in 30TH FEB, Brand Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

Failures are good as they leave us with lot of experience. Thomas Edison says, “I haven’t failed but I have found 10,000 ways that won’t...

By Jigyasa on Jul 29, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Start-up Brands | 0 comments

Advertising your brand is managing it People often worry about the health of their brand without realizing the dimensions associated with it.  A brand owner...

Pick Your Passion.

By Jigyasa on Jul 17, 2013 in Challenges for Start-ups, Entrepreneurship | 0 comments

Passion comes first! Certainly it does but how many of us can actually manage to keep it first Passion – The word suggests excitement to...

Creativity & Branding – Make a Difference. Stay Original.

By Jigyasa on Apr 8, 2013 in Brand Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

Creativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is,...

By Jigyasa on Mar 21, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Start-up Brands | 0 comments

Gone are the days when branding was all about a beautiful identity.  People who believe in creating brands – go by logic and others just...

Big Branding Mistakes

By Jigyasa on Mar 8, 2013 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it...

Building a Brand across channels

By Jigyasa on Feb 27, 2013 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

Brand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have...