Understanding Visual Brand Language

By Jigyasa on Aug 19, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Visual brand language is branding terminology for a unique “alphabet” of design elements – such as shape, color, materials, finish, typography and composition – which directly...

Brand Promise – Need & Significance

By Jigyasa on Aug 12, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Defining a Brand Promise Brand Promise is the statement which a brand gives directly to the audience. The statement that works as a commitment is...

Entrepreneurial Lows Points– Time for Re-assessment

By Jigyasa on Aug 6, 2013 in Challenges for Start-ups, Entrepreneurship | 0 comments

I am trying to believe that this is just a phase of entrepreneurial journey and may be you need to...

5 Brand Design Tips!

By Jigyasa on Aug 6, 2013 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

When you think of creating your brand, the first thing which comes to your mind is the Brand Logo. But why it is so that...

Start-up Brands – Watchful Decisions to avoid failures!

By Jigyasa on Aug 1, 2013 in 30TH FEB, Brand Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

Failures are good as they leave us with lot of experience. Thomas Edison says, “I haven’t failed but I have found 10,000 ways that won’t...

Brand Health: Myths & Measures

By Jigyasa on Jul 29, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Start-up Brands | 0 comments

Advertising your brand is managing it People often worry about the health of their brand without realizing the dimensions associated with it. A brand owner...

Pick Your Passion.

By Jigyasa on Jul 17, 2013 in Challenges for Start-ups, Entrepreneurship | 0 comments

Passion comes first! Certainly it does but how many of us can actually manage to keep it first Passion – The word suggests excitement to...

Creativity & Branding – Make a Difference. Stay Original.

By Jigyasa on Apr 8, 2013 in Brand Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

Creativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is,...

Future of Branding

By Jigyasa on Mar 21, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Start-up Brands | 0 comments

Gone are the days when branding was all about a beautiful identity. People who believe in creating brands – go by logic and others just...

Big Branding Mistakes

By Jigyasa on Mar 8, 2013 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it...

Building a Brand across channels

By Jigyasa on Feb 27, 2013 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

Brand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have...

How to define your brand?

By Jigyasa on Feb 21, 2013 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

For almost over 3 years, I have worked on around 25 brands and all the time I have seen my clients planning about their brand....

Brand Center – working the subliminal way!

By Jigyasa on Feb 2, 2013 in Brand Strategy, Communication Strategy, Marketing | 0 comments

A brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and...

Sustainable Branding – Big Brands Bigger Challenge!

By Jigyasa on Jan 29, 2013 in Brand Strategy | 3 comments

Alas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose....

Losing your Faith is just NOT the way!!

By Jigyasa on Jan 24, 2013 in Challenges for Start-ups, Entrepreneurship | 0 comments

I have had gone through this feeling many times, several times and every time I realize that losing our own faith & confidence is not...

How to leverage your Brand in 2013?

By Jigyasa on Jan 5, 2013 in Brand Strategy, Entrepreneurship, Marketing | 0 comments

2013 is a year of hopes. Economically, socially – the world is hopeful and so is marketer. The marketing world is facing an influx of...

What Winning must be Like?

By Jigyasa on Dec 27, 2012 in 30TH FEB, Challenges for Start-ups, Entrepreneurship | 0 comments

Well, this is somewhat I had thought to write on the 3rd anniversary. Entrepreneurial Birthday is more thoughtful than my real birthday. The latter is...