4 years of 30TH FEB…Many more to go!

By Jigyasa on Nov 16, 2013 in 30TH FEB, Entrepreneurship, Start-up Brands | 2 comments

Turning 4 is not exciting, it is more thought provoking. I am not comfortable in my shoes this year and while I am trying to...

The Content Strategy for your Brand

By Jigyasa on Nov 7, 2013 in Brand Strategy, Communication Strategy, Content Marketing, Marketing, Start-up Brands | 0 comments

  Content though underestimated holds a great importance for your brand building and its online reputation. With the digital marketing becoming significant and the increasing...

Build your Event right – Leverage your Brand

By Jigyasa on Oct 14, 2013 in Brand Strategy, Communication Strategy, Marketing | 1 comment

Brands that communicate well always leave a mark and lead to a great recall. But with the influx of brands, so much of communication about...

Brand Smart – Gain the Cost Advantage

By Jigyasa on Sep 16, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Why do we need cost advantage on Brand Ideas. It is been seen that business cannot be run without finances but at the same time,...

Brand Voice Guidelines for your Brand!

By Jigyasa on Aug 27, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Content Marketing, Marketing | 0 comments

Each brand has got a voice, the way they communicate, the language they use to convey the message is their voice.  Each brand voice out...

By Jigyasa on Aug 19, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Visual brand language is branding terminology for a unique “alphabet” of design elements – such as shape, color, materials, finish, typography and composition – which directly...

By Jigyasa on Aug 12, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Marketing, Start-up Brands | 0 comments

Defining a Brand Promise Brand Promise is the statement which a brand gives directly to the audience. The statement that works as a commitment is...

Entrepreneurial Lows Points– Time for Re-assessment

By Jigyasa on Aug 6, 2013 in Challenges for Start-ups, Entrepreneurship | 0 comments

          I am trying to believe that this is just a phase of entrepreneurial journey and may be you need to...

5 Brand Design Tips!

By Jigyasa on Aug 6, 2013 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

When you think of creating your brand, the first thing which comes to your mind is the Brand Logo. But why it is so that...

Start-up Brands – Watchful Decisions to avoid failures!

By Jigyasa on Aug 1, 2013 in 30TH FEB, Brand Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

Failures are good as they leave us with lot of experience. Thomas Edison says, “I haven’t failed but I have found 10,000 ways that won’t...

By Jigyasa on Jul 29, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Start-up Brands | 0 comments

Advertising your brand is managing it People often worry about the health of their brand without realizing the dimensions associated with it.  A brand owner...

Pick Your Passion.

By Jigyasa on Jul 17, 2013 in Challenges for Start-ups, Entrepreneurship | 0 comments

Passion comes first! Certainly it does but how many of us can actually manage to keep it first Passion – The word suggests excitement to...

Creativity & Branding – Make a Difference. Stay Original.

By Jigyasa on Apr 8, 2013 in Brand Strategy, Entrepreneurship, Marketing, Start-up Brands | 0 comments

Creativity is an all time thing and Brands are for always. When we think of a brand – we think about how creative it is,...

By Jigyasa on Mar 21, 2013 in 30TH FEB, Brand Strategy, Communication Strategy, Start-up Brands | 0 comments

Gone are the days when branding was all about a beautiful identity.  People who believe in creating brands – go by logic and others just...

Big Branding Mistakes

By Jigyasa on Mar 8, 2013 in 30TH FEB, Brand Strategy, Personal Branding, Start-up Brands | 0 comments

When we create a brand, it is like our only dream, only passion and only ambition. And to think like this is normal – it...

Building a Brand across channels

By Jigyasa on Feb 27, 2013 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

Brand Building looks like an interesting job. When we think of it, lot of colors, graphics, visuals come to your mind. In fact, I have...

By Jigyasa on Feb 21, 2013 in 30TH FEB, Brand Strategy, Start-up Brands | 0 comments

For almost over 3 years, I have worked on around 25 brands and all the time I have seen my clients planning about their brand....

Brand Center – working the subliminal way!

By Jigyasa on Feb 2, 2013 in Brand Strategy, Communication Strategy, Marketing | 0 comments

A brand is for always. A good brand or a bad brand – it is for always. You only create a brand for once and...

By Jigyasa on Jan 29, 2013 in Brand Strategy | 3 comments

Alas! The Brands are going the health way. With the consumer becoming informed, the media reaching out the millions, a buyer is bound to choose....

Losing your Faith is just NOT the way!!

By Jigyasa on Jan 24, 2013 in Challenges for Start-ups, Entrepreneurship | 0 comments

I have had gone through this feeling many times, several times and every time I realize that losing our own faith & confidence is not...