Offer a free version of your product with credit for Brand Growth

By Jigyasa on Oct 6, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

‘Free’ version gets the users hooked to your product. As users, if we have the option to commit to a plan, that is not paid...

Break the Pattern for Higher Brand Engagement and Brand Growth

By Jigyasa on Sep 21, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Pattern interrupts are powerful. They shakeup a person’s typical thoughts, in all probability initiates action. Breaking the pattern doubles the chances of something new to...

Festival Season is here. Time to pull up your Brand Marketing Campaigns

By Jigyasa on Sep 14, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Did you notice the festive aura in the ad campaigns? The ads and promos have a different vibe of cheer and happiness, the PR machines...

Be a Friendly Brand for Top of Mind Customer Recall

By Jigyasa on Sep 7, 2021 in Brand Strategy, Communication Strategy, Marketing | 0 comments

Airbnb is offering free accommodation to 20,000 refugees from Afghanistan around the world. The accommodation platform will offer temporary stays to help them settle. “I...