Posts by Jigyasa

By Jigyasa on May 29, 2012 in Brand Strategy | 0 comments

Imagine that you record your profile and work experience with some references from your colleagues and seniors being added to it and ultimately you get...

Starved for Content- Indian Television desperate for Content Marketing

By Jigyasa on May 23, 2012 in Brand Strategy, Marketing | 0 comments

Content Marketing is on its peak in India and with the influx of Tv channels – it looks like the marketer is suffering with a...

Is the Brand IPL fading?

By Jigyasa on May 10, 2012 in Brand Strategy | 0 comments

Brand IPL – what a brand it is, a crowd puller, a perfect mix of game & glamour, celeb cricket league and what now. From...

By Jigyasa on May 2, 2012 in Communication Strategy, Marketing | 0 comments

Aamir Khan – an actor known for his passion for perfection in whatever he does. Be it acting, art, film-making, film marketing etc.  And now...

By Jigyasa on Apr 30, 2012 in Challenges for Start-ups, Entrepreneurship | 0 comments

Business cannot be the same always. Neither can be the circumstances, like markets each business has its own meter of growth, its own phase of...