Posts by Jigyasa

Olympic Winners – A new bunch of Celebrity Endorsers!

By Jigyasa on Aug 17, 2012 in Communication Strategy, Marketing, Personal Branding | 0 comments

Wow! This one is great. Not only I am elated for India finally reaching a place in Olympic medal tally but I am also pleased...

By Jigyasa on Jul 26, 2012 in 30TH FEB, Challenges for Start-ups, Entrepreneurship, Start-up Brands | 0 comments

This one is slightly different form my normal league of posts on start-ups! Here I am going to share the not so great things about...

By Jigyasa on Jul 11, 2012 in Brand Strategy, Communication Strategy | 0 comments

You all must have read the product/brand and service feedbacks here and there. Very recently I have noticed that earlier while Google used to take...

Setbacks>> Breaks >> Comebacks! Entrepreneurship is you.

By Jigyasa on Jun 25, 2012 in 30TH FEB, Challenges for Start-ups, Entrepreneurship | 0 comments

While I am scribbling words here, honestly I am trying to get out of a situation. A situation which is popularly termed – Hibernation.  Yes,...

The Utterly Butterly Amul Moppet – Hot & Intriguing @ 50

By Jigyasa on Jun 13, 2012 in Brand Strategy, Communication Strategy | 0 comments

Wow! Day before Amul Moppet turned 50, perhaps the only brand to rule for consecutive 50 years.  Five decades of success and love, of reaching...