What happens when a two year old, who can barely see from a car window, jumps in excitement after he comes across the bright yellow logo...
Read MoreWhat happens when a two year old, who can barely see from a car window, jumps in excitement after he comes across the bright yellow logo...
Read MoreBuilding a brand overnight is an illusion. Many experts who have tried to do so, have failed miserably. You have to over prepare for anything...
Read MoreBrand marketing is evolving every day. With social media the marketing spaces have turned chaotic. Customers are informed and picky at the same time. Smart...
Read MoreEarly 2010, on a bright spring morning, I remember sitting in a cafe in Faridabad when my friend Gagan called to discuss an event his...
Read MoreSocial media has been rapidly gaining ground as a digital channel for brand management, rather than just being a tool for socializing. It is, in...
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