Attending the leads is never considered as a strategic task. 

It is always believed to be a sales team thing. Customer-oriented brands keep the doors of communication open. 

Attending a lead does not mean asking them a question via social media every now and then or sending the feedback questionnaires. 

It is about making a conscious effort to talk to them. To better understand the customer expectations vs brand perceptions. It is often recommended to get an insight into the market and competition.

From the digital marketing perspective, attending to leads is not a sales activity. Following and working on the brand metrics is significant. Analysis of algorithms and customer behavior always add to campaign power.

It is a strategic input that defines, redefines, and leverages the entire campaign. It is a brand boost activity from communication, and copy to campaign. 

Attending to lead means optimizing the algorithms and generating a better return on investment. Volumes are always good to scale. But if you are not optimizing cost per lead or closing the deal, not winning long-term customers ~ you need to attend the leads. 

Mystery shopping or Ghost calling – have your pick. Referrals and exclusive reviews linked to limited offers are another idea. Need help in picking the best one for your audience and campaign, Connect with a Brand Strategist at:ask@30thfeb.com..