The average person spends over 147 minutes a day on social media. And let’s be real—most of that time is spent mindlessly scrolling through Reels. In a world where content gets skipped in under 3 seconds, brands are fighting for one thing: attention. But attention isn’t enough. The real game is about holding interest, converting viewers into customers, and...
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Think about the brands you see everywhere. These can be the likes of Apple, Nike, Coca-Cola, LEGO or the corporate brands like PWC, Accenture or even ICICI Bank. Now, consider those that made a promise but failed to gain traction beyond a point, that could be their friends and family, their home markets or the initial hype. What...
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Website accessibility ensures that all users, including those with disabilities, can interact with and navigate a website effectively. It isn’t just about compliance with laws or guidelines like the Web Content Accessibility Guidelines (WCAG); it’s about creating equal access for all. Accessibility is also a cornerstone of effective UI/UX design. A well-designed, accessible website enhances the user experience...
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Brands are striving to optimise. Your customer profile is not just a ‘30-40 age group, working in corporate, married etc’. Your customer profile is more like a 30-40 age group, working class, married, reads Bloomberg, loves to travel, surfs phone and is more active on linkedin then instagram, also uses meditational and music apps etc. That is one reason...
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What if your customers did your marketing for you? Imagine leveraging content created by real users—whether it’s photos, videos, or reviews—sharing their authentic experiences with your brand. Not only does this content humanize your brand, but it also builds trust and drives conversions. Welcome to the world of User-Generated Content (UGC)—a marketing tool transforming how brands engage with customers....
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Think about the last time you ordered food online. Why did you choose that specific restaurant? Was it the attractive branding, the glowing reviews, or the promise of consistent quality? Now, imagine scrolling past a restaurant with no logo, blurry photos, and unclear messaging—would you risk trying it? Probably not. This isn’t just anecdotal. According to a recent study...
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Recent studies suggest that 79% of consumers say user-generated content (UGC) significantly influences their purchasing decisions. Brands can no longer afford to ignore the potential of user generated content. Gone are the days of passive marketing—consumers are now active participants, creating, sharing, and shaping brand narratives in real time. At 30TH FEB, we believe that UGC is more than...
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Let’s say, you walk into your local supermarket store and see a sign offering “Buy 1 Get 1 Free” on a popular brand of snacks. Even if you didn’t plan to buy snacks that day, the offer feels too good to resist (we all have picked stuff from such offers). Now think about online shopping during India’s festive season...
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Businesses that rely on intangible offerings face a unique branding challenge. Consider this: 81% of consumers conduct online research before making a service-based purchase decision, according to a study by BrightLocal. For services like legal consulting, financial advising, or digital marketing, the absence of a physical product makes trust the cornerstone of customer acquisition and retention. At 30TH FEB,...
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Selecting the right branding agency for your business is one of the most critical decisions you’ll make in 2025. With branding being a fundamental part of your company’s identity and long-term success, choosing an agency that understands your vision and can deliver on it is essential. But how do you navigate the complex landscape of branding agencies to find...
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We live in a 5G world that is hyperconnected. Due to this the way consumers interact with brands has evolved dramatically. From scrolling through social media feeds and browsing websites to engaging with mobile apps, receiving email campaigns, or walking into physical stores, the customer journey is no longer linear—it’s a web of touchpoints. For businesses, this presents an...
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When it comes to propelling your business forward, two critical players often emerge: branding agencies and marketing agencies. While their roles may seem similar and even overlap in some areas, they each bring unique strengths to the table. Deciding which agency to partner with—or when to leverage both—can make a significant impact on your business’s long-term success and short-term...
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In an era where consumers are bombarded with messages at every turn, standing out isn’t enough—your brand needs to create a lasting impact. At 30TH FEB, we go beyond catching attention; we turn fleeting moments into meaningful interactions that foster loyalty and drive growth. Since 2006, we’ve been pushing the boundaries of brand strategy, keeping pace with evolving market...
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In the ever-evolving world of business, brands face unique challenges that demand innovative solutions. Whether it’s finding a voice in a crowded marketplace, connecting with the right audience, or refreshing an outdated brand identity, the journey to success is never straightforward. It takes strategy, creativity, and a deep understanding of what makes a brand resonate. At 30TH FEB, we...
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Spirit Bohemian’s journey is a testament to the power of thoughtful branding and digital innovation. This unique online platform, dedicated to curating immersive travel stories, catered to adventurers seeking authentic and offbeat travel experiences. Even before the global travel disruptions caused by the pandemic, Spirit Bohemian was deeply committed to offering travelers a deeper connection to India’s cultural heart....
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Does your brand struggle to capture attention in a sea of competitors? In an era where consumer choices are vast and attention spans are short, standing out requires more than just a logo and a tagline—it demands a compelling and cohesive brand narrative. This is where a brand consultant becomes invaluable. With a profound understanding of consumer psychology and...
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In a bustling marketplace where every storefront vies for attention, creating a brand that stands out is more critical than ever. Amid the clamour of flashy signs and loud promotions, a well-defined brand strategy serves as your beacon, guiding your brand identity, shaping customer perceptions, and fueling business growth. Think of your brand strategy as the architect of your...
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Ever wonder why the little Amul girl in her polka-dotted frock and playful wink lingers in your memory? Or why hearing “Fevicol” instantly evokes thoughts of unbreakable bonds (and maybe a few chuckles from those iconic ads)? That’s the undeniable power of branding. It’s the secret weapon that sets businesses apart in a saturated market. But branding is far...
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In 2025, the global brand marketing landscape is projected to reach $690 billion, with businesses increasingly prioritizing branding to drive growth and customer loyalty. Yet, only 46% of small businesses believe their branding is consistent across platforms. This gap represents both a challenge and an opportunity for businesses looking to stand out. Choosing the right brand marketing agency could...
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In today’s competitive business landscape, brands that stand out don’t just survive—they thrive. Companies with strong, memorable branding are 23% more profitable than their peers, according to a recent survey by Lucidpress. But building a brand that lasts takes more than a catchy logo or tagline—it requires strategy, consistency, and expertise. That’s where a professional brand marketing agency can...
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